Day: 13 August 2022

CAP – Paws for thought: Animals in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Paws for thought: Animals in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls…

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Forever 21 Launches New Forever LA Mural Collection in Partnership with “Art Bridges the Gap” and “Boys & Girls Clubs of America”

Stuart Mitchell

This summer, Forever 21 is partnering with Art Bridges the Gap and Boys & Girls Clubs of America to create and paint a new series of murals designed to recognize that there’s a little LA in everyone. Starting with a mural at Sunset & Highland in Hollywood, which was completed last week, the collaboration will engage local Boys & Girls Clubs, extending to Korea Town, Venice and finishing with South LA in September. “What makes these murals so special is that they are being designed and painted by kids and…

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MOL Drybulk and Drax launch green shipping initiative

Stuart Mitchell

Leading renewable energy company Drax Group and Japanese shipping company MOL Drybulk Ltd. are working together to reduce the emissions and fuel costs associated with shipping biomass by deploying wind power technology on its vessels. The companies plan to facilitate the development of wind-powered vessels to transport bulk cargoes of Drax’s wood pellets to its customers in Japan, where the biomass is used to generate reliable, renewable energy, which displaces fossil fuels. EFBC-1 (Wind Challenger and Rotor sails) The newly built vessels will be fitted with MOL’s Wind Challenger hard…

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World Bank Group Responds to Overlapping Crises with Nearly $115 Billion in Financing in Fiscal Year 2022

Stuart Mitchell

In its just-completed fiscal year 2022 (FY22), the World Bank Group responded with unprecedented scale to overlapping global crises, providing advice and financing in response to the sharpest economic slowdown in eight decades, rising inflation, deepening food insecurity, war and fragility, and the continued negative impact of the COVID-19 pandemic. Amid these devastating crises, the World Bank Group deployed a record $114.9 billion in FY22 (July 1, 2021-June 30, 2022). Commitments during FY22 were informed by our knowledge work and helped countries address rising food prices, manage refugee flows, bolster…

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Unilever, boots and the hygiene bank unite to help tackle hygiene poverty

Stuart Mitchell

More than 1 in 5 people in the UK are living in poverty1. That’s 22% of the population, a total of 14.5 million people2. For people and families living in poverty, basic hygiene items such as soap, toothpaste, and period products can become unattainable. With a shared mission of tackling hygiene poverty, Unilever and Boots are once again joining forces with The Hygiene Bank for the second year of their Help Tackle Hygiene Poverty campaign, a collaboration which last year supported more than ½ million3 people with hygiene essentials. You…

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