Month: August 2022

Fairtrade welcomes launch of Belize national strategy against child labour

Stuart Mitchell

A new strategy and policy launched by the Government of Belize to tackle child labour and reduce its incidence by eliminating the worst forms by 2025 has gone into effect this month following extended dialogue with national stakeholders, cooperatives, and social justice organizations, including Fairtrade. “This is an extraordinary development and a critical step in the right direction,” said Anita Sheth, Fairtrade International’s Senior Advisor for Social Compliance and Development (informal sectors). “Fairtrade has been hard at work for many years collaborating with government, NGOS, supply chain actors and smallholder…

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Capri Sun Cuts Sugar by an Average of 40 Percent Across Entire Original Juice Drink Portfolio

Stuart Mitchell

Capri Sun have announced recently the roll-out of its original juice drink pouches with an average of 40 percent less sugar than the current product. Each single serving will now have on average, 8g of total sugars and 5g of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction. The Kraft Heinz Company, which licenses the Capri Sun brand in the U.S., Canada, and Puerto Rico, spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic,…

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United Living sponsors Global Sustainability Film Awards 2022

Stuart Mitchell

United Living Group, the provider of critical infrastructure and affordable housing, is pleased to announce it will return as the main sponsor of the Television for the Environment (Tve) Global Sustainability Film Awards 2022, a film competition recognising those whose films most powerfully portray solutions for sustainability.  Previous shortlisted films include the World Wildlife Fund’s project to capture never-before-seen behaviours of basking sharks off the shores of Scotland using innovative camera technology. Another shortlisted film captured Breathe London, an ambitious project that measured and mapped Londoners’ daily exposure to air…

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Fairtrade collaborates with Banana Bruiser artist to celebrate banana farmers worldwide and highlight challenges they face

Stuart Mitchell

Fairtrade has unveiled a creative collaboration with London-based ‘Banana Bruiser’ artist, Anna Chojnicka, who has created a unique piece of artwork in a tribute to the banana farmers and workers overseas who grow the fruit. To mark the annual Banana Lovers’ Day (27 August), the UK’s Fairtrade Foundation commissioned Ms Chojnicka to create a bespoke piece of banana art, elaborately produced by bruising the skin of bananas. The banana in question – selected from a Fairtrade-certified bunch – depicts the portrait of Peruvian banana farmer Juan Roberto, who has been…

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CAP – Make the grade with your back-to-school campaigns

Stuart Mitchell

The ASA/CAP have released a post called:  Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies.  This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

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