Month: September 2022

Chien: The celebrity fragrance from Tanya Bardsley that deserves a round of a-paws

Stuart Mitchell

Everyone from Beyonce, Kim Kardashian to David Beckham has used their personal brand to launch a celebrity fragrance. Yesterday, reality star Tanya Bardsey confused her 578k followers when she shared an Instagram post promoting her much-mocked new fragrance called Chien (French for ‘dog’). The former Real Housewives of Cheshire star’s social post sparked ridicule, not only for the less than flattering name, but for stating that Chien was a ‘fragrant composition made from my own personal scent’. Surely someone should have told Tanya that Chien is the masculine French for ‘dog’ and who would want to…

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Milton Keynes-based community interest company receives £50K in funding from Big Issue Invest to help empower disadvantaged communities

Stuart Mitchell

World Media Initiatives (WMI), a community interest company that works with young people including those from disadvantaged communities and in danger of going into custody to teach them the skills of film making, has received £50K in funding from Big Issue Invest, the investment arm of Big Issue Group. The organisation creates fun learning experiences and wonderful opportunities for young people aged 9-19 years old. The participants get to learn to create film scripts, prepare storyboards, crew and cast for their production, carry out pre-production activities and produce their films…

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Anti-LGBTQ+ Grooming Narrative Surged More Than 400% on Social Media Following Florida’s ‘Don’t Say Gay or Trans’ Law, As Social Platforms Enabled Extremist Politicians and their Allies to Peddle Inflamatory, Discriminatory Rhetoric

Stuart Mitchell

In the wake of the passage of Florida’s discriminatory “Don’t Say Gay or Trans” bill, extremist politicians and their allies engineered an unprecedented and dangerous anti-LGBTQ+ misinformation campaign that saw discriminatory and inflamatory “grooming” content surge by over 400% across social media platforms, according to a new report released by the Human Rights Campaign and the Center for Countering Digital Hate. The report — Digital Hate: Social Media’s Role in Amplifying Dangerous Lies About LGBTQ+ People — reveals that the average number of tweets per day using slurs such as…

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Which advertising campaigns resonate most with a female audience?

Stuart Mitchell

Super. Human. Channel 4 and #PainStories win Grand Prix at the 2022 Gerety Awards. See all of the 2022 winners at www.geretyawards.com UK winners include among others: GRAND PRIX for Editing in the Craft CUT for Super. Human. for Channel 4 by Final Cut GRAND PRIX for Illustration in the Craft CUT and GOLD in the Communication CUT with #PainStories for Bodyform/Libresse by AMVBBDO GOLD in the Communication CUT and Health CUT for #wombpainstories for Bodyform/Libresse by AMVBBDO GOLD in the Craft CUT – Open Spaces for Burberry by Riff…

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Co-op expands tech-recirculation trials with Spring – enabling consumers to cut e-waste and raise cash by unlocking value in old and unwanted phones and devices

Stuart Mitchell

Co-op has expanded its trial with tech-recirculation start-up, Spring, to help consumers cut e-waste and unlock the value in their old and unwanted phones and electronic devices. Spring first partnered with Co-op last October with the launch of its high-tech, self-service Pods in 20 of the retailer’s convenience stores in London. The move is designed to make recirculating electronic devices that can be reused or recycled more accessible – keeping valuable materials in use for longer and avoiding e-waste, while enabling consumers to turn their unwanted devices items into cash.…

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