Day: 12 October 2022

New IPA/FT report reveals how brands can navigate the changing Luxury market post pandemic

Stuart Mitchell

A new report by the IPA and Financial Times, published last month, reveals the changing purchase drivers and transactional trends of the Luxury goods market and the attitudes towards it post pandemic. The New Shape of Luxury report has been published in acknowledgement of the growing value of the sector, with spend figures on personal luxury goods predicted to reach €283bn for 2021, up from €281bn in 2019, and forecast to rise dramatically to €360-380bn by 2025 (Bain & Co). By analysing the factors that have driven this growth and…

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Achieving full gender equality is still centuries away, warns the United Nations in a new report

Stuart Mitchell

At the current rate of progress, it may take close to 300 years to achieve full gender equality, the “Progress on the Sustainable Development Goals (SDG): The Gender Snapshot 2022” shows. Global challenges, such as the COVID-19 pandemic and its aftermath, violent conflict, climate change, and the backlash against women’s sexual and reproductive health and rights are further exacerbating gender disparities. The new report, launched today by UN Women and the UN Department of Economic and Social Affairs (UN DESA), highlights that, at the current pace of progress, SDG 5—achieving…

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TU/e students develop zero emissions car that captures CO₂ from the air as it drives

Stuart Mitchell

U Eindhoven student team TU/ecomotive has developed a sustainable electric passenger car that captures more carbon dioxide (CO₂) than it emits while driving. It is a prototype, called Zem, that purifies the air through a special filter. By storing the captured CO₂ and then disposing it, Zem can contribute to reducing global warming. The students will continue to improve the vehicle in the coming years, with the goal of making it carbon-neutral for its entire life cycle and eventually hitting the road. The transport sector is a major polluter, producing about…

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The LEGO Foundation donates an additional US$ 13.6 million to support Ukrainian children

Stuart Mitchell

The LEGO Foundation is donating 100M DKK (approximately 13.6M USD) to support the rehabilitation and rebuilding of the education system within Ukraine and the educational needs of the children and families who have fled to neighbouring countries. Since the start of the ongoing war in Ukraine, approximately 15.7 million people are in need of help, 12.4 million* have been displaced and 3.6 million** Ukrainian children have had their education disrupted. Today’s donation aims to ensure Ukraine’s children have the chance to continue learning during their crucial developmental years while also…

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Marketers failing to overcome key barriers to creativity, WFA research

Stuart Mitchell

New WFA research has revealed a huge disconnect among client-side marketers between those who recognise creativity as a marketing ‘super-power’ and the much smaller number who regard it as business critical. While 82% recognise creativity as marketing’s most powerful weapon, just 28% regard it as critical to the success of their business. The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%). Clients…

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