Financial Times launches charitable initiative focused on financial literacy and inclusion

The Financial Times has announced a new initiative dedicated to promoting and expanding financial literacy and inclusion around the world.  The FT Financial Literacy and Inclusion Campaign will deliver clear and compelling content on basic financial subjects, and work with partners to make sure the information reaches people who need it most in the UK and around the world. FT deputy editor Patrick Jenkins, consumer editor Claer Barrett, contributing editor and educator Lucy Kellaway, and other experts will be closely involved with launching the initiative in 2021. “Too many people…

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Companies worldwide commit to brand investment despite COVID-19 pandemic

More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study, the Board-Brand Rift 2020. Capturing the opinions of nearly 600 global C-suite and marketing decision makers, the research examines how the worldwide pandemic has changed brand perception and management inside businesses. Whilst commitment to brand building is seen across the board, some sectors were more likely to be maintaining spend through the current downturn. IT and technical services sectors are the most…

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New collaboration steps up fight against disinformation

A new industry collaboration to tackle dangerous misinformation was announced by the BBC and partners today. Major news and tech organisations will work together to protect their audiences and users from disinformation, particularly around moments of jeopardy, including elections. Earlier this summer the BBC convened a Trusted News Summit, bringing together senior figures from major global technology firms and publishing. Recent events such as the Indian elections have highlighted the dangers of disinformation and the risks it poses to democracy, and have underlined the importance of working together around shared…

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