Day: 15 November 2022

Expanding Free School Meals would generate up to £41.3bn for the economy

Stuart Mitchell

Expanding Free School Meals could inject up to £41.3bn into the economy, reveals new research from Impact on Urban Health. The research explores two potential expansion scenarios and finds a positive return on investment for both. Universal Credit – expanding free school meals to all children in England from households receiving Universal Credit.  For every £1 invested, £1.38 would be returned, through social, health and educational benefits, resulting in £8.9bn in core benefits. A further £16.3bn of indirect benefits could come through wider economic and supply chain gains, such as…

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UK ski company announces new charity partnership to make skiing more inclusive to young people from all backgrounds

Stuart Mitchell

Maison Sport, the market leading independent ski and snowboard instructor provider, has partnered with charity Snow Camp to help make skiing more inclusive and accessible to young people across the UK. Founded in 2003, Snow Camp work with young people from a diverse range of backgrounds, all of whom would never have access to skiing without the charity’s support. Each year, over 800 young people join their courses at indoor snow centres taking them from complete beginner to qualified instructors in just one year. As part of their training, young…

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ICAS announces new Global Award categories

Stuart Mitchell

The ICAS Executive Committee is delighted to announce new Global Award Categories, putting a spotlight on the ICAS Charter  and its key commitments adopted by its members in 2021. New award categories will also celebrate the most innovative SRO initiatives, projects that aim to foster sustainability in advertising and will feature for the first time ever an ‘ICAS Special Recognition Award’. The International Council for Advertising Self-Regulation (ICAS) has organized Global Awards for Effective Advertising Self-Regulation since 2019. These awards, open to all ICAS members, aim to promote best practices…

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New research reveals strong community business growth and a growing movement of rural community grassroots campaigners.

Stuart Mitchell

Despite extremely difficult trading conditions, the courage of rural communities is creating business growth where commercial companies fail. UK charity the Plunkett Foundation, a charity which supports communities to create resilient and thriving businesses for community benefit, published today two reports revealing an increase in the number of community-owned businesses amidst declining sectors and the severe trading difficulties of the last two years due to the pandemic. The Better form of Business reports identify that by the end of 2021 15 new community-owned pubs opened to take the total number…

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50% of APAC marketers are preparing for the arrival of Web 3 but measurement and skills are top barriers to digital marketing growth

Stuart Mitchell

 WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, have today released The State of Modern Marketing in APAC report.   The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities. Paul Stringer, Managing Editor Research & Insights, WARC, said: “The pandemic has resulted in improved digital marketing…

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