Day: 14 December 2022

Havas Media Group North America Launches Multicultural Media Practice

Stuart Mitchell

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more than 40% of the US population and $3.9 trillion in spending power, the current American landscape is the most culturally diverse and technologically fluent in history. We are committed to delivering ethical and inclusive media…

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Eurobest announces Bronze, Silver and Gold Award winners for 2022

Stuart Mitchell

The Eurobest Awards, Europe’s creative benchmark for creative and effective branded communications in Europe, has today announced the Bronze, Silver and Gold Award winners. From a total of 2,959 entries, 267 pieces of creative work have been awarded across 19 countries.  Ukraine has earned a Gold Eurobest Award for the first time in 2022 and Gibraltar has received its first awards winning a Bronze and a Silver Eurobest Award. Germany has won the highest number of trophies with 63 awards, followed by France second with 58 awards and the United…

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Youth bereavement charity vows to do more for young people

Stuart Mitchell

CEO of UK’s first youth bereavement charity says more needs to be done and issues compelling statement to ensure no young person grieves alone. Fergus Crow, CEO of Winston’s Wish said:  “In 2022, too many grieving children and young people have no voice, are invisible to services that can help, and just can’t access the support they need when, where and how they need it, including some of the most vulnerable in our society. This means they may be suffering alone, or that their grief has such a devastating impact…

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At 60, the ASA – and advertising – continues to change

Stuart Mitchell

The ASA/CAP have released a post called:  At 60, the ASA – and advertising – continues to change. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’re celebrating the sixtieth anniversary of the founding of the Advertising Standards Authority (ASA). It may be our diamond birthday, but we’re certainly not slowing down. In fact, we’re busier than ever. Over the first two…

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LIDL GB To Prevent Further 1.7 Million Plastic Bottles From Entering The Ocean With Major Update To Packaging

Stuart Mitchell

The first ever UK supermarket to launch packaging using ‘Prevented Ocean Plastic’, Lidl GB is now building on its credentials by extending its focus to fresh meat ranges. From this week, Lidl’s 400g and XXL 667g Deluxe sausages – which are RSPCA assured and certified to Red Tractor standard (QMS standard in Scotland) – are now packaged in trays containing a minimum of 30% ‘Prevented Ocean Plastic’ (POP). This means that households preparing part of their morning fry up can help to prevent single-use plastic waste from entering our seas.…

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