Month: June 2022

New IPA poll reveals how brands can help consumers through cost of living crisis

Stuart Mitchell

Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money. This is according to a new nationally representative survey of 2000 adults, commissioned by the IPA and carried out by Opinium. In response to the following question – What would consumers like brands to do to support them through the cost-of-living crisis? (Pick a maximum of five answers), the most popular ways cited are: Keep prices fair (57%) Freeze…

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Kimberly-Clark’s Industry-Leading Decarbonization Initiatives Recognized at UK Paper Industry Gold Awards

Stuart Mitchell

Kimberly-Clark, the parent company of leading household brands including Andrex®, Kleenex® and Huggies®, has won the Net-Zero Award at the first ever UK Paper Industry Gold Awards. Selected as the winner by a panel of judges, Kimberly-Clark demonstrated excellence and innovation through its pioneering UK net-zero strategy and overarching net-zero vision for the Europe, Middle East and Africa region. As a global manufacturer of essential products, Kimberly-Clark’s tissue business is classified as an energy-intensive industry in many markets, which reflects the challenge of decarbonizing. However, the company has made significant…

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CAP – New targeting rules for cosmetic interventions advertising come into force

Stuart Mitchell

The ASA/CAP have released a post called: New targeting rules for cosmetic interventions advertising come into force. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In November 2021, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) announced new targeting restrictions that prohibit cosmetic interventions advertising from being directed at under-18s.   Following a 6-month grace period, the new rules…

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LanzaTech, with the support of Danone, Discovers Method to Produce Sustainable PET Bottles from Captured Carbon

Stuart Mitchell

A consortium, including LanzaTech and Danone, led to the discovery of a new route to monoethylene glycol, (MEG), which is a key building block for polyethylene terephthalate, (PET), resin, fibers and bottles. The technology converts carbon emissions from steel mills or gasified waste biomass directly into MEG. The carbon capture technology uses a proprietary engineered bacterium to convert carbon emissions directly into MEG through fermentation, bypassing the need for an ethanol intermediate, and simplifying the MEG supply chain. The direct production of MEG was proven at laboratory scale and the…

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Virgin Media O2 reveals stigma of buying used goods is now a thing of the past

Stuart Mitchell

The stigma of buying used goods is now a thing of the past, as nine in 10 consumers are now happy to shop second hand, due to concerns about the cost of living, the environment and a desire to own ‘unique’ items. The study, commissioned by Virgin Media O2, coincides with the launch of its new Do One Thing campaign which aims to inspire people to make changes to their lifestyles – big or small – to help to protect the planet for current and future generations. With more people…

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