Year: 2022

The Ad Council Appoints 18 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact, elected 18 new members to its Board of Directors during its fall meeting held earlier this week with both virtual and in-person elements. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, Americas, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Since its inception, the Ad Council has been at the forefront of driving the communications industry’s efforts toward positive…

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Shake‘N Bake to Save 900,000 Pounds of Plastic Waste Annually with Brand’s First-Ever Packaging Update

Stuart Mitchell

Iconic household staple, Shake ‘N Bake, ushers in a new era for its signature packaging, announcing the removal of the plastic ‘shaker’ bag from its products. Effective across its full product portfolio, this is the brand’s first step towards a more sustainable future – and an easy way for fans to make a difference, as 73% of consumers say they want to use less plastic, but don’t know how.1 In place of the ‘shaker’ bag, fans are encouraged to shake using a reusable container as the vessel for adding that…

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IFC’s First Green Kangaroo Bond Raises 900 Million Australian Dollars for Climate-Friendly Projects

Stuart Mitchell

IFC issued its first green bond in the Australian dollar market, raising 900 million Australian dollars for climate-friendly projects. The landmark fixed-rate bond due to mature in May 2027 is the largest Australian dollar green bond issued by a multilateral development bank in 2022 and is also IFC’s largest Kangaroo transaction in over a decade. The proceeds of the bond will be earmarked for climate-smart projects, including clean energy, energy-efficient buildings, transport, green banking, agriculture, and climate adaptation in developing economies. The transaction attracted robust investor demand, garnering orderbooks of…

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ASA – New guidance on targeting age-restricted ads online

Stuart Mitchell

The ASA/CAP have released a post called:  New guidance on targeting age-restricted ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is publishing new guidance for advertisers on how to target age-restricted ads responsibly online. Through content, media placement and audience targeting restrictions, the advertising rules place a particular emphasis on protecting children and young people from…

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The Consumer Goods Forum Launches the “Net Zero Playbook For Consumer Industries”, in Collaboration With Accenture

Stuart Mitchell

The Consumer Goods Forum (CGF) has launched the Net Zero Playbook for Consumer Industries in collaboration with its members, Accenture and the Race to Zero. It has been launched at COP27, where a key theme is making good on the commitments made at COP26 and demonstrating action. The Playbook contains practical solutions to help consumer-facing companies address complex emission challenges and serves as a consumer industry executive’s guide for developing and operationalising decarbonisation roadmaps. It outlines the opportunities that exist for companies as they navigate their path to net zero…

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