Year: 2022

Jenna Bush Hager Partners with Dawn® to Co-Create Children’s e-Book To Spark Conversation and Positive Change for Wildlife

Stuart Mitchell

Dawn®, North America’s #1 dishwashing liquid*, builds on its legacy of wildlife protection through a collaboration with journalist, author and creator of Read with Jenna, Jenna Bush Hager, on a children’s e-book, The Wonderful World of Blue, a free educational e-book designed to inspire a generation of wildlife heroes. Along with an engaging creative story, the book features expertise from Dawn’s long-standing wildlife partners, International Bird Rescue and The Marine Mammal Center, who rescue and rehabilitate birds and marine mammals daily, and work to protect wildlife populations. The Wonderful World…

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Asda trials hearing services

Stuart Mitchell

Asda will be the first UK supermarket to offer an in-store hearing service after announcing that it will partner with Amplifon, who will provide hearing services in three of its stores. Based in the opticians at Asda Altrincham, Harrogate and Long Eaton stores, during the trial, Amplifon will be providing free hearing tests and free hearing aid trials, whilst offering a wide variety of bespoke hearing aid options, utilising the latest in hearing technology. Maq Din, Asda Healthcare Partnerships Manager, said: “There are 6.7 million people in the UK who…

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Marks & Spencer Experiments with AR to Launch its First Virtual Influencer

Stuart Mitchell

M&S has announced an expansion to its popular Insider programme with the arrival of five new Insiders – one of which is a first of its kind for UK retail; a virtual persona named Mira [Marks & Spencer, Influencer, Reality, Augmented] that has been developed using a combination of photography, cutting-edge CGI and computer vision.          ‘M&S Insiders’ launched in 2018, and is made up of M&S colleagues – from store assistants and stylists to buyers and designers – who share style inspiration and product finds with their…

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‘Immature biometric technologies could be discriminating against people’ says ICO in warning to organisations

Stuart Mitchell

The Information Commissioner’s Office (ICO) is warning organisations to assess the public risks of using emotion analysis technologies, before implementing these systems. Organisations that do not act responsibly, posing risks to vulnerable people, or fail to meet ICO expectations will be investigated. Emotional analysis technologies process data such as gaze tracking, sentiment analysis, facial movements, gait analysis, heartbeats, facial expressions and skin moisture. Examples include monitoring the physical health of workers by offering wearable screening tools or using visual and behavioural methods including body position, speech, eyes and head movements…

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CISL’s new green startup hub welcomes electric motor innovator as first business

Stuart Mitchell

Cambridge Institute for Sustainability Leadership (CISL) announces green startup Monumo as the first official member of its newly launched Canopy business hub. Monumo is an electromagnetic engineering company setting out to reinvent the electric motor.   Electric motors are an increasingly vital technology in today’s world, using roughly 50% of the world’s energy. They pump domestic water, power transport and keep household appliances, like washing machines, running. But there is an environmental cost. Most electric motors are made with rare earth permanent magnets, producing a huge amount of carbon emissions and toxic…

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