Day: 25 January 2023

Kellogg empowers blind consumers in U.S. with NaviLens technology on packaging

Stuart Mitchell

Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one’s cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg’s Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®. The front and side of these cereal boxes will now feature a NaviLens optical smart code comprising high-contrast colorful squares on…

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California Scoping Plan is a vital blueprint for building a more just and equitable net-zero emissions economy says Ceres

Stuart Mitchell

Ceres joins major U.S. companies in welcoming the California Air Resource Board’s adoption of its 2022 Climate Change Scoping Plan, praising it as an essential blueprint to keep California on track toward a more just and equitable, net zero emissions economy.   “We commend California for acting today to adopt a plan that will achieve the state’s ambitious climate targets,” said Alli Gold Roberts, senior director, state policy, at Ceres. “California has long been a climate leader, but now is not the time to rest on its laurels. Given the…

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The Ad Council and Meta Encourage Parents to ‘Drop The F*Bomb’ With Their Kids in New Campaign to Address the Fentanyl Crisis

Stuart Mitchell

The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the period two years prior. The rise in deaths is largely due to the…

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JustGiving & Swiftaid partner to help charities claim Gift Aid

Stuart Mitchell

It’s estimated that charities miss out on £564 million in Gift Aid every year. For big and small charities alike, processing Gift Aid often comes with a huge administrative burden and cost. And with new donation methods on the rise, such as contactless giving, charities are missing out on more Gift Aid. It’s time for Gift Aid innovation. Imagine a world where Gift Aid just happened – no guesswork, no paperwork. Charities simply received an extra 25% from the government on all eligible donations from UK taxpayers. Introducing JustGiving x…

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New Human Rights Campaign Foundation Report: Online Hate & Real World Violence Are Inextricably Linked

Stuart Mitchell

The Human Rights Campaign Foundation – the educational arm of the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization – released Online Harassment, Offline Violence: Unchecked Harassment of Gender-Affirming Care Providers and Children’s Hospitals on Social Media, and its Offline Violent Consequences, a report showing how anti-equality, online extremists are leading a proactive and coordinated campaign of hate against hospitals and medical providers who offer gender-affirming care for transgender, non-binary and questioning youth. According to this new research, accounts like LibsOfTikTok and individuals like Matt Walsh…

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