Tag: Meta

Meta Leads New Joint Approach to Electricity Greenhouse Gas Accounting To Accelerate Climate Action

Stuart Mitchell

Greenhouse gas accounting standards play a crucial role in corporate climate strategies, providing the measurement frameworks companies need to ensure that the climate solutions they pursue are credible and will “count” towards corporate climate goals. Companies use these accounting systems to measure their GHG emissions from purchased electricity (also known as Scope 2 emissions). To reduce these emissions, accounting standards and programs encourage companies to procure renewable energy at an annual volume equal to the amount of electricity purchased for their facilities. This approach has driven hundreds of new renewable…

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The Ad Council and Meta Encourage Parents to ‘Drop The F*Bomb’ With Their Kids in New Campaign to Address the Fentanyl Crisis

Stuart Mitchell

The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the period two years prior. The rise in deaths is largely due to the…

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ASA – Things can only get Meta: a brief guide to ad regulation in the Metaverse

Stuart Mitchell

The ASA/CAP have released a post called:  Things can only get Meta: a brief guide to ad regulation in the Metaverse. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Inspecting goods in VR shopping malls. Immersive trips to exotic destinations without leaving the sofa. Exciting new ways of working, learning and playing. Such is the promise of “The Metaverse”, hotly-tipped as the next big…

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McKinsey partners with Stripe, Alphabet, Shopify, and Meta on $925 million carbon removal commitment

Stuart Mitchell

McKinsey Sustainability are partnering with Alphabet, Shopify, Meta and Stripe in an eight-year $925 million commitment to accelerate the development of permanent carbon removal technologies by guaranteeing future demand. The joint effort, called Frontier, is an advanced market commitment (AMC), which aims to expand the global supply of carbon removal, rather than increase competition for the supply that exists today. McKinsey’s insights have shaped the climate dialogue for more than a decade and this partnership is yet another step in our commitment to building a more sustainable future. “Reaching net…

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NatWest and Meta launch package of support for female entrepreneurs

Stuart Mitchell

NatWest and Meta’s partnership offers crucial support to female entrepreneurs and comes soon after the Rose Review’s recent update stating that more help is needed to boost the number of female businesses. NatWest and social technology company, Meta, have launched a partnership to offer financial readiness training and other support to female business owners. This is available to all female entrepreneurs via Meta’s #SheMeansBusiness programme, which also provides digital skills training and opportunities to expand business connections and networks. This builds on NatWest and Meta’s strong track-records on supporting women in business…

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