Tag: Meta

Meta to earn $240bn from advertising in 2026 outpacing global social media ad growth

Stuart Mitchell

In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3% to $240bn this year, according to WARC Media. Serving ads across its mass reach ‘family of apps’ remains the foundation of its monetisation strategy. Its fast-growing ad business funds an aggressive AI innovation programme – which, in turn, fuels the flywheel through further increases in ad revenue.   WARC Media’s latest Platform Insights report explores Meta’s hyper-efficient advertising business, evaluates usage across its apps, and assesses the performance of campaigns on Meta.   Alex Brownsell, Head of Content, WARC Media, and co-author of the report, said: “Meta’s flywheel is spinning faster than ever. The…

Read More

Launching the Green Industrial Grids Association to accelerate grid modernisation across Europe

Stuart Mitchell

A leading group of Europe’s energy users and grid technology innovators today launched the Green Industrial Grids Association (GIGA). The association has been created to support a fundamental transformation of Europe’s power system by accelerating the development of modern and digital electricity grids. GIGA fills a gap by bringing together companies with shared electricity needs to provide practical, user-driven insights on grid access, planning and system modernisation, perspectives currently missing from Europe’s energy discussions. GIGA’s members include Amazon, Electra, Fastned, Google, Hitachi Energy, Linde, Meta, Metlen, Milence, Microsoft and Siemens…

Read More

EFA responds to Meta’s muzzling of European civil society

Stuart Mitchell

On 25 July, Meta announced its intention to ban all advertising relating to political, electoral or social issues within the European Union from October 2025. The details provided in an official Meta document published on 26 September will lead to the removal of almost all civil society publications from its platforms. The European Fundraising Association is concerned about the major risks to freedom of expression and information and the significant impact this decision will have on the capacity and finances of European civil society organisations. Censorship solely at the discretion…

Read More

Our thoughts on the changes at Meta

Stuart Mitchell

I don’t often write pieces like this, but I’ve had a few DMs and messages asking for my thoughts on what Meta has recently announced with regards to fact checking, and the changes it’s made to its moderation policy. These are very much my thoughts on this, and everyone is of course free to disagree. I have to admit I find it a strange decision – from an ethical standpoint it feels like a step backwards, but what surprises me is that a smart businessman would make such a decision…

Read More

GoFundMe and Meta Launch First-of-Its-Kind Integration to Raise More for Nonprofits

Stuart Mitchell

GoFundMe and Meta are announcing innovative new sharing features to drive more donations to nonprofits. Through this first-of-its-kind collaboration, donors and nonprofits can more easily share the causes they care about with their social networks. Starting today, nonprofits using GoFundMe’s software company, Classy, will have access to this enhanced sharing experience on Instagram. In the coming weeks, the new Instagram sharing features will be available on GoFundMe for fundraisers supporting nonprofits, with similar functionality following soon on Facebook. Enabling easy donation experiences through social media is critical as new research…

Read More