Month: February 2023

ICO Empower people to foster trust in tomorrow’s technological advancements

Stuart Mitchell

The ICO is encouraging developers to consider privacy at an early stage when implementing new technologies to maintain public trust and confidence. Our Tech Horizons Report looks at technologies emerging over the next two to five years and warns that the significant benefits they offer could be lost if people feel companies are misusing their data. The report, which follows analysis of key technologies expected to impact society in the future, found businesses must consider transparency, what control people have over their data, and how much data is gathered to…

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BHF supports Virgin Media O2’s rollout of defibrillators and CPR training

Stuart Mitchell

The BHF have partnered with Virgin Media O2 to put more than 200 lifesaving defibrillators in all of its owned stores in the UK.   Virgin Media O2 is also rolling out our first-of-its-kind CPR training tool RevivR to its staff and customers. RevivR is an innovative tool that teaches the user CPR and defibrillation skills in just 15 minutes – all you need is a phone and a firm cushion.  There are over 30,000 out-of-hospital cardiac arrests every year in the UK, but currently, fewer than one in ten people…

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Route launches Out of Home research data for Q4 2022

Stuart Mitchell

Building on its role as the official source of accurate Out of Home (OOH) audience research in Great Britain since 2013, Route has unveiled Out of Home data for Q4 2022. This is the first data to provide advertisers with the who, what, where and when of outdoor advertising since the COVID-19 lockdowns ended.   Out of Home advertising still reaches 97% of the population – and 83% of adults see a digital screen each week. Route focuses on measuring advertising in public spaces – anywhere where people can walk or…

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CAP – Fur warning: the rules that apply to pet influencers

Stuart Mitchell

The ASA/CAP have released a post called:  Fur warning: the rules that apply to pet influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether the star of a social media page is a human or a charismatic pet, the CAP Code still applies to online ads. And no matter how furry the influencer, the brand that’s being advertised will still be held at…

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Stacy’s® Pita Chips Furthers Legacy of Supporting Women Entrepreneurs by Showcasing Short Film During Private Event at the Sundance Film Festival

Stuart Mitchell

Stacy’s Pita Chips continues its longstanding commitment of championing women-owned businesses with the announcement of its next Stacy’s Rise Project class, a grant and mentoring program for female entrepreneurs. And, new this year, Stacy’s Pita Chips is honoring the resilience of women entrepreneurs who have faced adversity and persevered through the release of Rise – a short film, produced in collaboration with Hello Sunshine, that will be celebrated as part of Stacy’s Pita Chips sponsorship during the Sundance Film Festival. Created by PRETTYBIRD filmmaker Nisha Ganatra and featuring original poetry by…

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