The Conservatives’ iconic ‘Labour Isn’t Working’ advert has been subverted by non-profit People Like Us as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds “queuing for a pay rise”, with text highlighting how they’re paid an average of 16% less than their white counterparts. The campaign launch follows the Prime Minister’s major speech last week, where he stated that creating…
Read MoreMonth: February 2023
Barclays and OMD UK reveal essential elements of client/agency relationship
In a filmed interview with IPA President Julian Douglas, Tom Corbett, Global Head of Sponsorship and Media at Barclays and Suzy Ryder, Chief Digital Officer at OMD UK, reveal the core components of their mutually beneficial, commercially successful client/agency partnership. The film is borne of both parties’ signing up to the IPA/ISBA Pitch Positive Pledge, of which the focus is on making the process more intentional, accountable and responsible for both advertisers and agencies. It also draws on the core findings of the recent IPA white paper, Partnering for Growth,…
Read MoreNational Trust and University of Leicester launch pioneering film to explore fascinating stories of disability from the Trust’s sites and collections for the first time
The National Trust and the Research Centre for Museums and Galleries (RCMG) at the University of Leicester are delighted to launch Everywhere & Nowhere, a collaboration to share, for the first time, stories of disability from the sites and collections in the care of the National Trust. Everywhere and Nowhere is a brand new film, released today on the University of Leicester’s Website which looks at ten stories – examining the lives of familiar figures such as Henry VIII, and lesser-known individuals like Irish MP Nicholas Ward. It includes stories…
Read More280,000 steps to support young people, as people sign up for Prince’s Trust challenge
People from across the UK are getting set to help young people as part of a fundraising challenge from youth charity The Prince’s Trust. Future Steps, supported by Capgemini in the UK, is a 10,000-steps-a-day challenge to raise funds for The Prince’s Trust, taking place throughout the month of February. Teams of up to six people can take part, or individuals can set themselves a personal challenge to both improve fitness and raise vital funds for the charity. Capgemini is helping develop the App that makes the challenge as successful…
Read MoreOrganisations helping most vulnerable in society offered free cyber security support
SMALL charities and legal aid firms are being offered free cyber security assistance from the nation’s leading experts to help them protect the vulnerable people they support. The National Cyber Security Centre – a part of GCHQ – has launched the new Funded Cyber Essentials Programme, which offers some small organisations in high-risk sectors practical support at no cost to help put baseline cyber security controls in place. The information held by these organisations can be highly sensitive – for example, data about domestic abuse survivors could be exposed if…
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