Day: 27 March 2023

IFC and ALD Partner to Scale Green Vehicle Fleets in Emerging Markets

Stuart Mitchell

IFC and ALD, a leading global vehicle leasing company and a subsidiary of Societe Generale, has announced a partnership to reduce carbon emissions in transport by accelerating the adoption and penetration of green vehicles in emerging markets. The US$400 million IFC investment will help ALD grow its green fleet, a combination of hybrid, plug-in hybrid and battery electric vehicles, in seven countries –Türkiye, Mexico, India, Serbia, Romania, Bulgaria, and Croatia. The financing, which was intermediated by Societe Generale on behalf of ALD, is expected to add 15,000 green vehicles with…

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Vattenfall and Stromma invest in electric boats

Stuart Mitchell

Vattenfall and Stromma Group are investing in  silent, emission-free electric sightseeing boats. Starting with Amsterdam’s canal boats, which will be fully electrified by 2025. The Stromma Group, with operations in six countries and 19 destinations such as Amsterdam, Berlin, Copenhagen, Oslo, Helsinki and Stockholm, has entered into a partnership with Vattenfall to electrify Stromma’s boat fleet to provide fossil-free transportation. The first phase of the collaboration will focus on electrifying canal boats in Amsterdam. Vattenfall will supply the battery system for emission-free operation of the city’s canal boats, which will…

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ITV & S4C sign up to the Coalition for Change, joining major UK broadcasters

Stuart Mitchell

ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry. They join an impressive roll call of some of the biggest names in UK broadcasting including Channel 4, BBC, Sky, UKTV, Channel 5 and Amazon Prime Video among many others. They have all agreed to support the Coalition for Change by adopting the Freelance Charter in its mission to update freelancer engagement practices and to improve the working culture for…

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ASA – The ethics of automating regulation

Stuart Mitchell

The ASA/CAP have released a post called: The ethics of automating regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA aims for high ethical standards, delivering regulation that is transparent, proportionate, targeted, consistent and accountable.  Increasingly we are making use of machine learning and AI-based automated systems to help deal with the challenges of regulating digital advertising. The scale of the modern…

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Wizz Air And Neste Sign An Agreement To Supply Sustainable Aviation Fuel

Stuart Mitchell

Wizz Air Europe’s fastest growing and most environmentally sustainable airline globally*, has signed a Memorandum of Understanding (MoU) with Neste, for the supply of sustainable aviation fuel (SAF) from 2025. The MoU gives Wizz Air the opportunity to purchase 36,000 tons of SAF from Neste per annum for the supply across the airline’s route network in Europe and the UK. This co-operation ensures that Wizz Air can progress in accordance with its plan for the reduction of CO2 intensity per passenger kilometre. Today’s announcement builds on Wizz Air’s position as…

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