Co-op has become the first supermarket chain to sign up to the Mayor of London’s Women’s Night Safety Charter which is dedicated to ensuring the capital is a place where all women should be able to feel confident and welcome at night. With around 190 convenience stores serving communities up until 10 or 11 o’clock at night across London and Greater London, the retailer has put its name to the ‘first of its kind’ charter which is a pan-London initiative developed to encourage councils, businesses, venues and other organisations to…
Read MoreDay: 10 April 2023
Hellmann’s tests label to reduce fridge temperatures and food waste
Hellmann’s is testing a special edition Smart Jar designed by illustrator Ellen Porteus that will tell you when your fridge is at the right temperature. By using temperature-sensitive ink, the design changes when your fridge is set below 5℃ to reveal a hidden layer. Certain foods can last up to 3 days longer in a fridge set below 5℃ (vs 7℃), including milk – one of the most wasted food products in your fridge. Every day 3.1 million glasses of milk are poured down the sink.3 The innovative Smart Jar…
Read MoreUnilever reveals influencers can switch people on to sustainable living
Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, today announce the results of a first of its kind examination of the role of influencer content in impacting sustainable choices. The experiment was created in partnership with the Behavioural Insights Team (BIT), the world’s first government institution dedicated to applying behaviour science. To put activist influencer social media content to the test, BIT built a simulated social platform that showed people various styles of content, and measured the resulting behaviour change of 6,000 UK, US, and Canadian consumers. The…
Read MoreNew £3m racial equity fund launched by Lloyds Bank Foundation
The Covid-19 pandemic and now the cost of living crisis are substantially increasing poverty and hardship, compounding existing structural inequities and racial discrimination. This new funding programme will focus on supporting people experiencing racial inequity break free from poverty and achieve their potential. Charities and CICs (Community Interest Companies) led by the communities they serve and with an annual income between £25,000 and £500,000, can apply for a three-year, unrestricted grant of up to £75,000. Alongside the funding, the Foundation will offer each charity or CIC a range of tailored…
Read MoreCAP – Don’t gamble on what appeals to kids
The ASA/CAP have released a post called: Don’t gamble on what appeals to kids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. New rules protecting under-18s came into force on 1 October 2022, further strengthening the Committee of Advertising Practice’s (CAP’s) commitment to protect young and other vulnerable people from gambling advertising-related harms. Don’t gamble on strong appeal The previous restrictions on creative content required that…
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