Month: April 2023

Iconic Chicago Commuter Transit Hub Gets Digital Media Transformation Powering Brand and Non-Profit Campaigns

Stuart Mitchell

Clear Channel Outdoor Americas (CCOA), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and portal access to Metra’s Ogilvie Transportation Center, have announced it has neared completion on a digital media makeover of the city’s iconic commuter hub. Set for completion this month, a number of local brands and non-profits are first to the starting line and are already leveraging the impactful new digital media displays to reach and engage with 200,000+ affluent suburban rail commuters who pour into the city daily…

Read More

Aldi and Fairtrade to deepen commitment to Ethiopia flower workers

Stuart Mitchell

Aldi UK is partnering with the Fairtrade Foundation on the next stage of a £400,000 programme to support women in the Ethiopian flower sector to improve their lives. The programme is intended to tackle some of the systemic challenges they face. Aldi is the second largest retailer of Fairtrade flowers in the UK. In 2022 the supermarket sourced 2.7 million Fairtrade bouquets, raising over £160,000 in Fairtrade Premium that year for workers to invest in community or business needs. The new initiative, ‘Improved Workers’ Rights in Ethiopian Flowers’, running from…

Read More

PepsiCo Announces $216 Million Investment in Long-term Partnerships with Three Major Farmer-facing Organizations to Support Regenerative Agriculture Transformation on More than Three Million Acres of U.S. Farmland

Stuart Mitchell

PepsiCo has announced a $216 million multi-year investment in long-term, strategic partnership agreements with three of the most well-respected farmer-facing organizations – Practical Farmers of Iowa (PFI), Soil and Water Outcomes Fund (SWOF), and the IL Corn Growers Association (ICGA) – to drive adoption of regenerative agriculture practices across the United States. The combined impact of these three strategic partnerships is expected to support the accelerated uptake of regenerative practices on more than three million acres and deliver approximately three million metric tons of greenhouse gas (GHG) emission reductions and…

Read More

In wake of sobering IPCC report, investors, companies and policymakers called on to raise climate ambition

Stuart Mitchell

The latest report from Intergovernmental Panel on Climate Change, which lays out the current and growing impacts of the global climate crisis, is “devastating and harrowing—and yet it holds out hope,” said Ceres CEO and President Mindy Lubber.   “The sobering takeaway of the report is that we are headed to exceed 1.5 degrees of global warming within the next decade. However, the world’s leading scientists also tell us in the same report that we have the power to avert more catastrophic damage,” added Lubber. “Taking bold action right now could…

Read More

CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

Read More