Month: April 2023

The Ad Council & Brady Encourage Gun Owners to ‘Prepare for Misuse’ with help from McKinney

Stuart Mitchell

The Ad Council and Brady have launched the newest addition to the life-saving End Family Fire campaign, “Prepare for Misuse.” The new public service advertisements (PSAs) evolve the campaign’s longtime focus on the dangers of unsecured guns by depicting the broad range of gun violence—including unintentional shootings, firearm suicide, and intentional shootings—that can be prevented through safe gun storage. The PSAs, which will appear nationwide, include a series of digital and TV spots and out-of-home (OOH) created pro bono by creative and media agency McKinney. Family fire refers to a…

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Whole Planet Foundation Announces Top 2023 Supplier Donors

Stuart Mitchell

Whole Planet Foundation is proud to announce 2023 top supplier donors! These brands are creating income-generating opportunities to alleviate global poverty through the Foundation’s microlending programs. Each one, committed to donating $50,000-$100,000 this year to fund microcredit, can be found in select stores and online on Whole Foods Market on Amazon. Whole Planet Foundation’s top contributing supplier donor this year is Primal Kitchen! Their $100,000 donation this year will fund more than 550 microloans creating 2,790 opportunities for entrepreneur families to prosper. Joining Primal Kitchen in this first half of…

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Pro Carton Student Video Award returns to challenge young filmmakers

Stuart Mitchell

Entries are now open for budding young filmmakers to submit their creations promoting the benefits of folding cartons or cartonboard packaging. The Pro Carton Student Video Award 2023 invites students across Europe to combine their love for film with the most economically and ecologically balanced packaging medium: cartonboard. The competition is open to students enrolled at a European school/college, with the winner taking away the €5,000 prize fund, which will be announced at an exclusive awards ceremony in Seville, Spain. For the fourth consecutive year, Pro Carton – the European…

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Faltrego seeks Charity Partner for Earth Year CSR Project

Stuart Mitchell

Faltrego, a female lead agency specialising in video and visual content for purpose-driven brands and charities, is introducing its Earth Year CSR program for 2023-24. The program involves providing a UK registered charity with £15,000 worth of pro bono services for strategy, creative, and production to create a campaign video. Faltrego go into more detail on their site that I have here, check out their site! At Faltrego, we believe Earth Day must be every day. That’s why we’re delighted to be launching our Earth Year CSR project for 2023-24.…

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Henley Business School Team Wins Global Marketing Competition To Be Named ‘Marketers Of The Future’

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced 007 Girls, the student team from Henley Business School, are the winners of its international student marketing competition, The Pitch. This year’s competition was sponsored by WeAre8, a social media app that aims to make a positive impact on people and the planet every day by sharing ad revenue with citizens, creators, and charity and impact partners. Entrants were challenged to explore ways WeAre8 can scale up and show that social media can be a kinder, better place – looking at growing…

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