Month: May 2023

Frito-Lay North America Completes First Third-Party Electric Vehicle Shipment in Continued Effort to Decarbonize Supply Chain

Stuart Mitchell

Frito-Lay North America (FLNA) has announced its first-ever third-party shipment on an electric vehicle with Schneider National Inc., a premier multimodal provider of transportation, intermodal and logistics services. This is the first third-party transportation shipment on an electric vehicle (EV) for PepsiCo globally and establishes FLNA and its beloved snack products as the first to contract transport on Schneider’s electric truck fleet of Freightliner eCascadias. “Today’s milestone shipment underscores the importance of cross-industry collaboration in building a more sustainable food system and achieving Frito-Lay and PepsiCo Positive’s goal of net-zero…

Read More

EPA emissions standards will strengthen the U.S. in the global clean vehicle race

Stuart Mitchell

Ceres welcomes the U.S. Environmental Protection Agency’s newly proposed greenhouse gas emissions standards for light-, medium-, and heavy-duty vehicles as crucial steps toward achieving national climate goals and further capitalizing on the opportunity to establish the U.S. as a global leader in the clean energy transition.  “As the clean vehicle transition gains speed across the U.S., the EPA’s proposed greenhouse gas emissions standards will be crucial to harnessing and steering this momentum to meet our national climate, economic, and equity goals,” said Michael Kodransky, senior director of clean transportation, Ceres.…

Read More

The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health

Stuart Mitchell

The Ad Council’s Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional wellbeing with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed…

Read More

Weber Shandwick and McCann Mexico help Animal Político open the first World Museum of Lies

Stuart Mitchell

Animal Político is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound. Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies. This can be accessed through https://museodelamentira.org to browse an exhibition that denotes…

Read More

IFC Invests in EcoRodovias to Make Brazil’s Road Transport More Competitive and Sustainable

Stuart Mitchell

To make Brazil’s road transport more affordable with lower toll tariffs and lesser toll processing time, and support Brazil’s capital markets, IFC is investing BRL400 million (around $78 million) in a bridge corporate debenture issued by Concessionária de Rodovias Noroeste Paulista S.A (EcoNoroeste), an indirect subsidiary of EcoRodovias Infraestrutura e Logística, the leading Brazilian toll road operator. The financing supports the development of the road sector while continuing to attract private sector participation in toll roads. Roads are the backbone of Brazil’s transport and logistics matrix, handling around 65 percent of…

Read More