Day: 15 June 2023

Salesforce Launches ‘Green Code’ Initiative to Reduce Carbon Footprint of Software

Stuart Mitchell

Recently at World Tour NYC, Salesforce launched ‘Green Code,’ a new initiative to help reduce carbon emissions associated with the software development lifecycle. Green Code features newly-released sustainability best practices that help technologists — from UX designers and software developers to system architects and IT operations managers — accelerate the world’s journey to net zero.  The information and communication technology sector is responsible for up to 3.9% of global emissions — almost as much as the airline and shipping industries. These emissions are expected to rise as organizations increasingly rely…

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OSCR publishes new Sector Overview Report

Stuart Mitchell

The Scottish Charity Regulator (OSCR) has published a new Sector Overview Report covering the period up to 31 March 2023. The report uses key facts and figures from our database of charity information to present a profile of income, expenditure, purposes, beneficiaries, activities and operations.  Key figures include: The gross annual income of Scottish charities on the Scottish Charity Register is £14bn The majority of charities (57%) report annual incomes of £0 to £25,000 It is estimated that there are 180,000 trustees of charities on the Scottish charity register, with…

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CAP – Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When it comes to video games there are a whole host of rules that might come into play, from ensuring appropriate targeting, taking care not to use harmful or offensive imagery, or avoiding…

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Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI

Stuart Mitchell

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons – one defined as much by image or video as text, and by artificial intelligence and natural language processing, in which marketers shift from targeting keywords to targeting intent and context. WARC Media’s latest Global Advertising Trends report, Search 3.0,…

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Key findings from Time Well Spent 2023

Stuart Mitchell

Over the past four years the world has seen unprecedented change. While in many ways people have returned to a pre-pandemic life, the repercussions of lockdown continue to impact communities. The cost of living crisis and external events like the Russian invasion of Ukraine have added to these issues. We’ve seen widening inequalities and deepening societal need for some of the most marginalised groups. What does this mean for volunteering? Here we offer a preview of our ground-breaking Time Well Spent 2023 report, which reveals how much volunteering has transformed…

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