Day: 26 June 2023

VMLY&R NY Wins Black Cube, MullenLowe US Named Agency of the Year at ADC 102nd Annual Awards

Stuart Mitchell

VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening at Terminal 5 in New York during Creative Week 2023. The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel.  The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each…

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Big Issue Group reports extraordinary 58% growth in reach, as more people seek to engage with the organisation, during cost of living crisis

Stuart Mitchell

The Big Issue Group (BIG), the leading social enterprise and B-Corp, has released its 2022 Group Impact Report. The report shows that its products and services have reached 7.4 million people. A 58% increase YOY, as BIG reaches more people that are impacted by the cost of living crisis and those who want to support the people most affected by this crisis. The report also showed that the number of vendors selling the magazine increased by 10% YOY, while collective earnings for vendors rose by 38% to £3.76m. There has…

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Cannes Lions presents the Entertainment Person of the Year Award 2023 to Kevin Hart

Stuart Mitchell

Cannes Lions has announced Kevin Hart – Entertainer, Entrepreneur and Founder & Chairman of Hartbeat, the global media company creating entertainment where comedy meets culture – as the 2023 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the Award celebrates the creativity that inspires others to produce truly compelling, meaningful and entertaining content. About the Award, Philip Thomas, Chairman, LIONS, said, “We’re delighted to honour Kevin Hart with this year’s Entertainment Person of the Year accolade. He…

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SAP Introduces Transactional Carbon Accounting to Accelerate Climate Action

Stuart Mitchell

Sustainability has risen quickly to the top of executive priorities, with climate action being the most pressing concern. The central question is no longer why, but how? A big part of the answer may come from the unlikely world of accounting. Companies need to start treating carbon like money ­– they need a carbon accounting system that mirrors their financial accounting system. However, carbon accounting is still done mainly using spreadsheets and semi-automated tools that use estimates and averages for carbon footprints. Only 9% of companies have a comprehensive view…

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CAP – Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads

Stuart Mitchell

The ASA/CAP have released a post called: Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are many factors to consider when contemplating cosmetic interventions, such as medical and personal factors. However, another important aspect for many people is the price. In these times, it is perhaps no wonder that consumers are looking for…

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