Day: 5 July 2023

Director Of Product & Innovation At Leading Digital Agency Among Bima 100 Winners

Stuart Mitchell

The Director of Product & Innovation at a leading digital agency, which specialises in providing third sector organisations with digital solutions, has joined a national list of the digital industry’s most influential people – the BIMA 100.   The annual BIMA 100 (powered by the British Interactive Media Association) recognises and celebrates the UK’s most influential people in the digital and tech industry right now, and describes those on the list as “leaders, pioneers, entrepreneurs and changemakers.”  Among those on the list is Alex McGibbon, Director of Product & Innovation…

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YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn – double the rate of growth recorded last year

Stuart Mitchell

YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of all internet users globally (2.07 billion), and commands a strong position in the online video advertising market.  With advertising investment forecast to reach $30.4bn globally, the Alphabet owned video platform is actively looking for ways to forge deeper connections with viewers, creators and brands through multi-format video strategies.   YouTube is prioritising Shorts and Connected TV engagement, and is innovating with unskippable 30s ads and “pause experiences” on TV to help marketers engage audiences…

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Scope3 Brings Always-On Decarbonization to Brands and Media Buyers with the Launch of Climate Shield

Stuart Mitchell

Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonization will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem. Climate Shield offers a fast and simple way to activate Scope3 emissions data and drive reduction directly in the platforms brands and agencies buy their digital media. Today Climate…

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BBDO Canada and Apple Take Top Spots In The One Show 2023 Global Creative Rankings

Stuart Mitchell

Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, BBDO Canada Toronto and Apple are among the leaders in The One Show 2023 Global Creative Rankings. BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf…

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First of its kind recyclability tool for fibre-based packaging launches in UK

Stuart Mitchell

Papercycle: a ground-breaking recyclability assessment and certification service for fibre-based packaging products and materials for the UK and beyond has been launched. With Extended Producer Responsibility (EPR) legislation on the horizon, this new service could not arrive at a better time.  Developed by the Confederation of Paper Industries (CPI) and supported by the UK’s Paper-based Industries, Papercycle’s automated online tool provides a robust, comprehensive system to assess the recyclability of fibre-based products and materials in a consistent and credible way. It also identifies whether fibre-based packaging materials can be recycled…

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