Day: 26 July 2023

CAP – New guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing new guidance to help protect consumers from the misleading advertising of mobile and broadband contracts that include mid-contract price increases.   Many providers include clauses in their contracts that mean consumers’ monthly…

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Home Improvement Retailers Across the World Launch Initiative to Address Scope 3 Greenhouse Gas Emissions

Stuart Mitchell

EDRA/GHIN, the global trade bodies for home improvement retailers, have today launched a new collaborative taskforce to help the sector reduce its Scope 3[1] greenhouse gas emissions – those that come from retailers’ supply chains and from how their customers use the products they buy in their homes. The following leading home improvement retailers from across the world have agreed to act as the founder members of the taskforce – Adeo (Europe, South America, South Africa) Bunnings (Australia & New Zealand); Cainz (Japan); The Home Depot (North America);  Hornbach (Europe);…

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NBC talk of Sustainability from Script to Screen

Stuart Mitchell

Environmental stewardship for film and TV production has long been a priority behind the scenes through NBCUniversal’s sustainable production practices. It can also take a leading role on screen through compelling storytelling that showcases the possibilities of a more sustainable future.   Greener Content  Through the newly launched GreenerLight Program, the Universal Filmed Entertainment Group expanded its sustainability program across the filmmaking process – beginning with script development and extending through locations and set needs, as well as on-screen behaviors. UFEG partnered with National Resources Defense Council and its Rewrite…

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Mitie charges ahead as 50% of fleet goes electric

Stuart Mitchell

Mitie announces it has reached a major milestone in its decarbonisation journey, having transitioned 50% of its fleet to electric vehicles (EVs). This EV deployment is part of Mitie’s wider Plan Zero pledge, which includes a commitment to fully electrifying its fleet by the end of 2025. Mitie now operates more than 3,500 electric powered vehicles across its business, making it one of the largest electric fleets in the UK. Mitie’s EV transition started in 2018 and has progressed at pace, with the company having celebrated its 3,000th EV last…

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Lidl GB Becomes First Supermarket To Incorporate Prevented Ocean Plastic Into Water Bottles

Stuart Mitchell

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic™ into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic™  – plastic which would have otherwise ended up in the ocean1. With 12 million bottles of the everyday item sold annually, this initiative is expected to save almost 100 tonnes of plastic from entering our oceans per year, equivalent to…

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