Day: 31 July 2023

CIM moves to professionalise marketing’s use of smart AI with a comprehensive suite of new courses

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a suite of five new courses aimed at bringing marketers up to speed with the latest innovative AI marketing software, allowing them to effectively incorporate these exciting tools into their roles and boost performance. In today’s rapidly evolving landscape, it is essential for professional marketers to not only stay on top of technological advancements but also harness them in ways that are both impactful and ethical. Luckily, the new cutting-edge suite of intermediate-level courses from CIM is here to empower marketing professionals,…

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Phoenix Group launches “Let’s Start Talking” campaign, the latest phase of its brand building strategy

Stuart Mitchell

Phoenix Group, the UK’s largest long-term savings and retirement business, is launching a new brand building campaign to encourage people to start talking more about how they can make the most of having a much longer life than previous generations were able to enjoy. The “Let’s Start Talking “campaign will be a high-profile, multi-media campaign that looks to celebrate how people are making the most of living longer. It will also highlight some of the gaps that may prevent people from enjoying their working lives or their retirement, in particular…

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Speedy Hire To Launch Net-Zero Roadmap To Accelerate Construction Industry Decarbonisation

Stuart Mitchell

Speedy Hire, the UK’s leading construction equipment hire and service provider announces it will publish a carbon net-zero roadmap as part of its ‘Decade to Deliver’ strategy in July. As the first company in the hire sector to publicly sign up to science-based net-zero targets, Speedy has set a deadline to achieve net-zero across all scopes by 2040, 10 years before the government deadline.   As part of Speedy’s ‘Decade to Deliver’ strategy, it will publish a net-zero roadmap with clear steps to reduce Scope 1 & 2 emissions by 50% and Scope 3 emissions by 42% by 2030.…

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The One Club Merges with ADC Europe, Expanding Opportunities for Global Creative Community

Stuart Mitchell

The ADC Europe (ADCE) has reached an agreement with The One Club for Creativity (TOCC) to merge and become part of its structure, and thus be able to grow and promote European creativity beyond the continent.   The merger also enables The One Club to make its programs accessible to the old continent thanks to the ADCE network that unites 22 clubs and associations from 20 countries, with more than 6,000 top leading creatives from the graphic design and the visual communication sector.  The 22 ADCE member advertising and graphic…

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Forest Holidays attains B Corp Certification

Stuart Mitchell

Forest Holidays, the UK-based eco-tourism company which owns and operates nature-sensitive cabins in forests across Britain, has been recognised by B Lab (the awarding body for B Corp Certification) for the significant and long-term contribution it has made to the UK’s forests and wildlife.   The achievement is a significant step on a road that has so far been decades in the making – this year marks 50 years since the very first location opened in Strathyre, on the edge of the Scottish Highlands – and is a continuing journey. Forest…

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