Month: July 2023

The PA Foundation publishes its first annual report and announces grant donations of over £1.2m in year one towards STEM and skills education

Stuart Mitchell

The PA Foundation has announced that it distributed over £1.2 million of grant-based funding in 2022 in its inaugural annual report. Published today, the report gives an insight into how The PA Foundation is delivering against its mission to develop and inspire people, particularly those facing disadvantage, to be the innovators and leaders of tomorrow. It also provides updates on initiatives established with its 20 charity partners to bridge accessibility gaps in the areas of STEM, digital skills training, and employment. The PA Foundation, the independent charity partner of PA…

Read More

TotalEnergies Committed to the Production of Sustainable Aviation Fuel to Meet Its Aviation Customers’ Needs

Stuart Mitchell

TotalEnergies is actively responding to a call from its aviation customers to increase production of sustainable aviation fuel (SAF). As from 2028, the Company will be in a position to produce half a million tons of SAF, enough to cover the gradual increase in the European SAF blending mandate, set at 6% for 2030. To this end, TotalEnergies is investing massively and has launched multiple SAF production projects. These include: Grandpuits – TotalEnergies is investing €400 million to convert the site into a zero-crude platform, primarily focused on producing SAF from…

Read More

Brazil and the ILO sign new agreement to promote decent work and social justice in Latin America, Africa and Asia and the Pacific

Stuart Mitchell

The Government of Brazil, through the Brazilian Agency of Cooperation (ABC), of the Ministry of Foreign Affairs (MRE), and the International Labour Organization (ILO), signed a new agreement South-South Cooperation Programme 2023-2027 “Social Justice for the Global South”, on 16 June 2023. The Programme is designed to support the promotion of decent work and social justice in developing countries in the Americas, Africa and the Asia and the Pacific. In its new phase, the programme builds on more than ten years of collaboration, spanning 20 projects in more than 40…

Read More

Three-quarters of consumers want brands to disclose use of AI

Stuart Mitchell

Almost three-quarters of consumers believe that brands should disclose the use of AI-generated content and that fully automated AI-driven marketing campaigns should be carefully regulated. These are just some of the findings from a new survey of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, into the ethics and etiquette of using AI. For some of the findings, comparisons with 2018 IPA/Opinium survey data are available and show changing consumer sentiment. The core findings reveal a continued high level of desire by consumers for AI transparency;…

Read More

IPA, AA and ISBA release joint statement about Advertised Emissions

Stuart Mitchell

The IPA, Advertising Association and ISBA have provided a joint statement and FAQs on Purpose Disruptors’ Advertised Emissions paper. “Further to work by the Saïd Business School at Oxford University, we do not support the ‘Advertised Emissions‘ methodology put forward by Purpose Disruptors. Said’s work describes how applying the ‘Financed Emissions’ framework from the finance industry to the advertising industry is a ‘significant accounting error’ that ‘creates a… false equivalence’. In addition, it leads to a significant overstating of emissions attributable to an advertising campaign by ignoring advertising‘s displacement effects –…

Read More