The IPA, Advertising Association and ISBA have provided a joint statement and FAQs on Purpose Disruptors’ Advertised Emissions paper. “Further to work by the Saïd Business School at Oxford University, we do not support the ‘Advertised Emissions‘ methodology put forward by Purpose Disruptors. Said’s work describes how applying the ‘Financed Emissions’ framework from the finance industry to the advertising industry is a ‘significant accounting error’ that ‘creates a… false equivalence’. In addition, it leads to a significant overstating of emissions attributable to an advertising campaign by ignoring advertising‘s displacement effects –…
Read MoreIPA, AA and ISBA release joint statement about Advertised Emissions
