Day: 17 August 2023

New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer’s, will be available in English and Spanish nationwide. “Early detection and diagnosis of Alzheimer’s and other dementia offers important…

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“Resale Therapy” Gets Shoppers, Makers and Donators Involved in the Fight Against the Housing Emergency

Stuart Mitchell

Shelter is on a mission to encourage more people to discover the joys of shopping second-hand and extending the life of clothes this September with our ‘Resale Therapy’ campaign. Not only does this mean helping the environment, but also finding stylish looks, and in doing so, supporting Shelter in the fight for home where new government figures show record numbers of households are facing homelessness.   The total CO2 footprint of clothing in the UK in 2016 was 26.2 million tonnes, with 921,000 tonnes of textiles ending up in household residual…

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Charity Bank Study Reveals Financial Impact of Loans on Charities and Social Enterprises

Stuart Mitchell

Charity Bank, the loans and savings bank for social good, has released a ground-breaking study showcasing the financial impact of its loans on charities and social enterprises. This first-of-its-kind study, incorporating data analysis and borrower surveys, provides valuable insights into the tangible benefits experienced by organisations supported by Charity Bank. Analysing Financial Metrics As part of the study, Charity Bank analysed financial metrics for 79 social sector borrowers over a four-year period from one year prior to the borrowers’ initial loan to three years following the loan. Key findings include:…

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Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment

Stuart Mitchell

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, making MMM state-of-the-art for today’s complex media and retail environment. Next wave measurement: Marketing mix modelling in the age of retail media, is a new report released today by WARC in collaboration with Amazon Ads.…

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XPO offers additional paid leave for colleagues dealing with a miscarriage or stillbirth in the UK and Ireland

Stuart Mitchell

XPO, a leading provider of innovative and sustainable transport and logistics solutions in Europe, is now offering 10 days of additional paid leave for colleagues in the UK and Ireland (UK&I) who are dealing with a miscarriage or stillbirth. This applies to all colleagues in any relationship. Recent research from the Chartered Institute of Personnel and Development (CIPD) showed that 74% of companies in the UK&I provide little or no time off, or other services, for employees experiencing pregnancy loss through miscarriage or stillbirth. If someone experiences a miscarriage or…

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