Tag: Alzheimer’s Association

New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer’s in Loved Ones

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association, recently launched new public service advertisements (PSAs) to help people recognize the early signs and symptoms of Alzheimer’s disease and other dementias in their loved ones. The new suite of PSAs are the latest in the award-winning “Some Things Come with Age” campaign, which continues to encourage pre-care partners to learn about the early warning signs of Alzheimer’s. The latest PSAs focus on Black Americans, who are twice as likely to develop the disease. “The Alzheimer’s Association is proud to partner…

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New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer’s, will be available in English and Spanish nationwide. “Early detection and diagnosis of Alzheimer’s and other dementia offers important…

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The Ad Council and Alzheimer’s Association Promote Importance of Early Detection of Alzheimer’s in Touching New Campaign featuring NASCAR Driver Ryan Blaney

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association and NASCAR, launched new public service announcements (PSAs) featuring NASCAR driver Ryan Blaney sharing his family’s journey with Alzheimer’s disease following his Grandpa Lou’s diagnosis. The PSAs encourage families to have a conversation with loved ones when they notice changes in cognition or behavior. Blaney, who founded The Ryan Blaney Foundation in 2018 to support causes that personally impact the Blaney family, lost his grandfather, race car driver Lou Blaney, to Alzheimer’s in 2009. “The opportunity to partner with the Alzheimer’s…

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Bankers Life Forget Me Not Days® Annual Fundraiser to Support Alzheimer’s Association® Launches Virtual Campaign

Stuart Mitchell

Bankers Life, have announced the launch of its 18th annual Forget Me Not Days® fundraising campaign to benefit the Alzheimer’s Association’s care, support and research programs. “The Alzheimer’s Association reports that more than 5 million Americans are currently living with Alzheimer’s and more than 16 million Americans are unpaid caregivers,” said Scott Goldberg, president of the consumer division at CNO Financial Group and Alzheimer’s Association Illinois Chapter board member. “Now more than ever, it is important to continue to support the important work of the Alzheimer’s Association in the fight…

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Alzheimer’s Association Doubles Investment to $60 Million for Part the Cloud Grant Program

Stuart Mitchell

Bill Gates is joining the Alzheimer’s Association Part the Cloud global research grant program led by visionary philanthropist Mikey Hoag. Gates’ award of $10 million will stimulate an additional $20 million in funding by the Alzheimer’s Association, through Part the Cloud, doubling the program’s total clinical research investments to $60 million in just one year. This strategic funding will help propel high-risk, high-reward research aimed at uncovering underlying brain cell changes, timely diagnosis and new treatments for Alzheimer’s and all dementia. With dementia affecting 50 million people worldwide, there is…

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