Month: August 2023

Charity Bank Study Reveals Financial Impact of Loans on Charities and Social Enterprises

Stuart Mitchell

Charity Bank, the loans and savings bank for social good, has released a ground-breaking study showcasing the financial impact of its loans on charities and social enterprises. This first-of-its-kind study, incorporating data analysis and borrower surveys, provides valuable insights into the tangible benefits experienced by organisations supported by Charity Bank. Analysing Financial Metrics As part of the study, Charity Bank analysed financial metrics for 79 social sector borrowers over a four-year period from one year prior to the borrowers’ initial loan to three years following the loan. Key findings include:…

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Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment

Stuart Mitchell

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, making MMM state-of-the-art for today’s complex media and retail environment. Next wave measurement: Marketing mix modelling in the age of retail media, is a new report released today by WARC in collaboration with Amazon Ads.…

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XPO offers additional paid leave for colleagues dealing with a miscarriage or stillbirth in the UK and Ireland

Stuart Mitchell

XPO, a leading provider of innovative and sustainable transport and logistics solutions in Europe, is now offering 10 days of additional paid leave for colleagues in the UK and Ireland (UK&I) who are dealing with a miscarriage or stillbirth. This applies to all colleagues in any relationship. Recent research from the Chartered Institute of Personnel and Development (CIPD) showed that 74% of companies in the UK&I provide little or no time off, or other services, for employees experiencing pregnancy loss through miscarriage or stillbirth. If someone experiences a miscarriage or…

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2023 Winners of £2million Sky Zero Footprint Fund revealed

Stuart Mitchell

Sky announces Grub Club, Milliways, Ocean Bottle, OceanSaver® and UpCircle as the five winners of its award-winning Sky Zero Footprint Fund.  Now in its third consecutive year, the £2 million advertising fund uses the power of TV advertising to tackle climate change by supporting campaigns that drive behaviour change for a more sustainable world.   The five winning brands were selected because of their pitch’s display to inspire change, with each one demonstrating sustainable values that align to Sky’s own. Sky Zero‘s pledge is to go net zero carbon by…

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The Rivers Trust And The Coca Cola Foundation Celebrate A Decade Of Collaboration In Enhancing Freshwater Environments Across England

Stuart Mitchell

The Rivers Trust and The Coca-Cola Foundation have reached the ten-year anniversary of their partnership centred around water. Both organisations are now looking towards the future as they continue their commitment to improve the health of rivers and freshwater environments. Over the past decade, the collaboration between environmental non-governmental organisations (eNGO) and corporation has delivered numerous environmental benefits and positively impacted local communities. The partnership has implemented major improvements to river catchments and has also helped further identify the scale of work required.  Last night, a diverse group of organisations…

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