Month: August 2023

Pot Noodle trials new paper-based packaging in the UK

Stuart Mitchell

Pot Noodle, the UK’s biggest instant hot snack brand, 1 is trialling a new recyclable paper pot, 2 made with FSC-certified paper. This is the most significant innovation to the brand’s iconic pot since it launched almost half a century ago. The new paper pot has launched exclusively in retailer Tesco, with an initial stock of 500,000 of the brand’s most popular flavour, Chicken & Mushroom. The trial will be used to gain shopper feedback and, if it’s successful, the aim is to switch the full Pot Noodle range to…

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Energy and Climate Intelligence Unit (ECIU) Poll: public confused on petrol car phase-out

Stuart Mitchell

New polling for the Energy and Climate Intelligence Unit (ECIU) by FocalData has found that 74% of British adults believe the phase-out of petrol-fuelled cars is due to happen sooner than is actually the case [1]. A Flourish survey visualization When asked how many years they thought they had left buy a new car that you can fill up with petrol or diesel, 45% thought it would happen within the next seven years, by 2030. In fact, it will not be until 2035 that the Government plans to phase out…

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ABOUT YOU, YOOX NET-A-PORTER and Zalando elevate fashion brands’ understanding of climate targets

Stuart Mitchell

ABOUT YOU, YOOX NET-A-PORTER and Zalando are expanding their ‘FASHION LEAP FOR CLIMATE’ initiative. Open as of July 2023, the second year of the unique collaboration sees the three leading online retailers enhancing their co-created climate learning platform and extending invitations to 250 of their brand partners, up from 55 brands who took part in a successful first year.   Launched in 2022 through a unique collaboration between ABOUT YOU, YOOX NET-A-PORTER and Zalando, the FASHION LEAP FOR CLIMATE platform supports fashion brands in measuring their own carbon footprints and…

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New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer’s, will be available in English and Spanish nationwide. “Early detection and diagnosis of Alzheimer’s and other dementia offers important…

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“Resale Therapy” Gets Shoppers, Makers and Donators Involved in the Fight Against the Housing Emergency

Stuart Mitchell

Shelter is on a mission to encourage more people to discover the joys of shopping second-hand and extending the life of clothes this September with our ‘Resale Therapy’ campaign. Not only does this mean helping the environment, but also finding stylish looks, and in doing so, supporting Shelter in the fight for home where new government figures show record numbers of households are facing homelessness.   The total CO2 footprint of clothing in the UK in 2016 was 26.2 million tonnes, with 921,000 tonnes of textiles ending up in household residual…

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