Month: August 2023

CAP – Make the grade with your back-to-school campaigns

Stuart Mitchell

The ASA/CAP have released a post called: Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies.  This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

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IPA Summer Honours List recognises 11 ad industry greats

Stuart Mitchell

The IPA is celebrating 11 outstanding individuals for their instrumental work in accelerating the success of the ad agency business in its annual Summer Honours List. Representing some of adland’s best and brightest, they will be bestowed an IPA Fellowship (FIPA) or Honorary Fellowship (Hon. FIPA) – for individuals not with an IPA member agency – for their outstanding careers, through which they have driven the industry forward, working with the IPA across everything from effectiveness and media to talent and diversity. 2023 IPA Summer Honours List Receiving a Fellowship or…

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UNESCO Launch AI Comic Strip ‘Inside AI – An Algorithmic Adventure

Stuart Mitchell

Across the world and particularly in the global south, people are at risk of being excluded from the benefits of the digital transformation. As it is, having some knowledge and know-how of the online arena is one of today’s key requirements for social and economic participation. However, many Africans are not able to fully participate and benefit from the opportunities that the digital space has to offer. One of the key barriers that perpetuates such imbalances is language barrier that persists in blocking many Africans from accessing information that can…

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New study finds at least £4.4bn a year needed for nature and climate-friendly farming to meet legal targets

Stuart Mitchell

A new study commissioned by the RSPB, The Wildlife Trusts and the National Trust finds that at least £4.4bn a year must be invested in nature and climate-friendly farming by the UK and devolved governments over the next decade to meet legally binding commitments. The new report, An assessment of the financial resources needed for environmental land management in the UK, is written by an independent economist and reveals that at least £4.4bn a year needs to be directed solely towards agri-environment schemes that will allow the UK to achieve…

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Women’s Innovation Forum launched by Phoenix Group

Stuart Mitchell

Phoenix Group, the UK’s largest long-term savings and retirement company, is inviting organisations to pitch their innovative solutions to help tackle the gender pensions gap with the launch of its Women’s Innovation Forum. The new Forum will be encouraging third party organisations to find innovative ways of engaging women more effectively in their financial futures and improving their ability to make better informed financial decisions. Phoenix Group has partnered with FinTech Scotland and TCS COIN (Co-Innovation Network) to launch the challenge. Due to a range of life events such as…

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