Month: August 2023

First industry-specific guide for fashion brands to reduce their impacts on nature launched at the Global Fashion Summit

Stuart Mitchell

A landmark report from the University of Cambridge Institute for Sustainability Leadership (CISL), the Fashion Pact and Conservation International maps out how the fashion, textile and apparel industry can implement the first science-based targets for nature.  Raising the ambition for nature: A primer on the first science-based targets for nature for the fashion, apparel, and textile sector launches today at the Global Fashion Summit in Copenhagen. The primer is part of a two-year project, Transforming the Fashion Sector With Nature, funded by the Global Environment Facility (GEF). It provides a…

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Posterscope debut 100% recycled and recyclable 48- and 96-sheets

Stuart Mitchell

Posterscope are proud to debut 100% recycled and recyclable 48- and 96-sheet billboards, with our client BT on board with a UK-wide out-of-home campaign. Having launched recycled six-sheets in 2021, the new large formats offer advertisers installations using 100% recycled and recyclable materials to help form part of their environmental messaging. BT Broadband is using the new eco-friendlier posters as part of its “Win at staying” campaign promoting its full fibre packages. Posterscope said BT’s commitment to using the recycled formats would “open up the supply chain for other smaller…

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PRSA Wins Two EXCEL Awards

Stuart Mitchell

PRSA is pleased to announce it is the recipient of two EXCEL Awards for excellence and leadership in association media, publishing, marketing and communication. The awards were presented by SIIA at a live ceremony in Washington, D.C., last night. In the Book/General Audience category, PRSA’s anniversary publication, “75 Years of Impact and Influence: People, Places and Moments in Public Relations History,” was awarded Gold. The book was also honored earlier this year with a Gold TRENDY Award from Association Trends. Strategies & Tactics, PRSA’s award-winning publication, received Bronze in the…

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PepsiCo collaborates with Stanford Institute for Human-Centered Artificial Intelligence to shape responsible AI standards

Stuart Mitchell

PepsiCo, Inc. has announced a collaboration with the Stanford Institute for Human-Centered Artificial Intelligence, an organization dedicated to guiding and building the future of artificial intelligence. As the first CPG company to join Stanford HAI’s Corporate Affiliate Program, PepsiCo aims to be the global corporate leader in industrialized AI applications and responsible AI and gain insights that advance research, education, policy and practice throughout the industry. “At PepsiCo, we firmly believe that AI should augment the human experience and will contribute to our digitalization efforts throughout the company,” said Athina…

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Azerion partners with IMPACT+ to integrate solution for environmentally friendly advertising campaigns

Stuart Mitchell

Azerion is pleased to announce its partnership with IMPACT+, a renowned organisation dedicated to social and environmental responsibility.  This collaboration aims to reduce the carbon footprint of Azerion’s advertising campaigns and aligns with the company’s long-standing commitment to sustainability. As a conscientious organisation, Azerion recognises the importance of offering clients the opportunity to measure  and minimise the environmental impact of their advertising campaigns, all while maintaining media performance. To achieve this, Azerion will leverage an innovative tool that measures energy consumption and carbon emissions before launching an advertising campaign. This…

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