Month: September 2023

Nominations open for Global Marketer of the Year 2023

Stuart Mitchell

WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society. The 2023 WFA Global Marketer of the Year award seeks nominations for global and regional marketers who can demonstrate their part in driving their businesses and the industry forward. Nominations will be sought from the wider marketing industry as well as via an expert jury of global marketers and industry experts chaired by WFA President and…

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Over-emphasis on activation and tactics limits marketing effectiveness, study finds

Stuart Mitchell

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA: Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of 10 – Process, the glue that pulls together the three other key elements (People, Focus, and Data & Tools), scores just 5.7. Detailed analysis of the processes being used by thousands of marketers working for…

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Golden Drum, Festival of Creativity, has announced an increase of entries received into the 2023 Competition

Stuart Mitchell

Advertisers, agencies and other marketing communications professionals from 29 different countries have entered their best works in five diverse sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum, and a special All Juries Section. The number of entries in the competition has surpassed previous years. Miha Bevc, Competition Director said: »The Golden Drum traditionally plays an important role in the creative, marketing, and advertising community in the European advertising space. Therefore, we are extremely proud that the festival is returning even stronger this year.…

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Kraft Heinz Announces Goal to Reduce the Use of Virgin Plastic Globally by 20 Percent – or more than 100 Million Pounds – by 2030

Stuart Mitchell

The Kraft Heinz Company announces a new goal in 2023 to reduce the use of virgin plastic in its global packaging portfolio by 20 percent by 2030 – a critical step in decreasing its use of fossil fuels and finding more sustainable product packaging options. This change is estimated to reduce the use of approximately 100 million pounds of virgin plastic1, the equivalent of nearly five Eiffel Towers in weight. This goal builds on the existing investments the Company has made across its portfolio to reduce plastic use and meet…

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Sainsbury’s joins ‘Say Pants to the Tax’ campaign, calling for VAT removal on period pants

Stuart Mitchell

Sainsbury’s is proud to pledge its support, with M&S and WUKA, on a campaign calling on the Government to remove the VAT that applies to period pants. Disposable period products such as pads and tampons are not subject to VAT, however, under current regulations reusable period pants are classified as garments, and therefore are taxed at 20%. Sainsbury’s does not think this is fair and wants to be part of the change that is needed, so has joined other signatories in pledging support to ‘Say Pants to the Tax’ and…

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