Month: October 2023

CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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Better Cotton India Impact Report Indicates Clear Positive Trends – Pesticide and Water Use Down Significantly

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, has today published its 2023 India Impact Report, which highlights significant field-level progress in reducing pesticide and water use, in addition to improvements on farmer livelihoods and equality. The India Impact Report charts the performance of Indian cotton farmers in the Better Cotton Programme from the 2014/15 season through to the 2021/22 season – exploring the tangible benefits of more sustainable cotton production for both people and the planet. The report explores a variety of facets of Better Cotton production, from resource…

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Almost Half OOH Advertising Revenue Goes Back Into The UK Economy

Stuart Mitchell

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. In addition, PwC estimate​s​ a further c.£29m helped support charities and communities…

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The Red Cross and fintech company Inpay announce partnership to reach more countries for emergency aid funding

Stuart Mitchell

The Red Cross in Denmark has entered into a new partnership with fintech company, Inpay, which offers solutions for international money transfers. The agreement means that the Red Cross saves several million Danish kroner annually, which can be used directly for humanitarian work. Inpay’s solution is based on a tech-enabled network of global financial institutions, making it safer, faster and more cost-effective to send money internationally than it has been historically. Transferring money abroad can often be slow, unreliable, and associated with high fees. This is also a challenge for…

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GingerMay Proudly Joins the B Corp™ Movement to Do Business, Better

Stuart Mitchell

GingerMay, a multi-award-winning global agency for integrated B2B tech communications, today announced its B Corp Certification, a significant achievement that verifies its sustainable values. GingerMay joins a global community of businesses that prioritise social and environmental performance, accountability and transparency, and redefining sustainable success. As environmental awareness grows, expectations of planet-conscious practices are increasing. According to Deloitte, nearly half of businesses (46%) set minimum sustainability thresholds for their partners. GingerMay’s B Corp status not only ensures alignment with the highest ethical benchmarks, but also helps clients demonstrate their green commitments.…

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