Month: October 2023

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

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Global Alliance bares winners of this year’s “World PR and Communication Awards”

Stuart Mitchell

The winners of the “World Public Relations and Communication Awards 2023” are finally out!  The award program had a total of 112 entries, with 21 of them emerging as winners in their respective categories. The winners were chosen by a panel of judges comprised of 25 industry experts and communicators from world-renowned PR agencies and academic institutions across the globe. All the submissions received this year were undeniably impressive,” remarked Justin Green, President and CEO of Global Alliance. “These entries provide a window into how communications are able to shape…

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Sainsbury’s raises the steaks with lower carbon beef

Stuart Mitchell

Following a decade of development and five years of production, Sainsbury’s is launching a new Taste the Difference Aberdeen Angus range which could revolutionise how beef is produced in the UK.The reinvigorated range will offer a 25% lower carbon footprint compared to industry standard, making it the largest low carbon beef range ever produced in the UK. Sainsbury’s has developed the range by bringing together its dairy and beef supply chains, reducing carbon through a combination of superior cattle breeding and animal management. Measures such as strictly monitored feed and…

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The Coca‑Cola Company and USDA Renew Pioneering Partnership to Restore Forests, Grasslands and Watersheds

Stuart Mitchell

The Coca‑Cola Company and the U.S. Department of Agriculture (USDA) have collaborated over the last decade to restore watersheds on National Forest system lands, replenishing 2.4 billion liters of water to communities and nature through 25 projects across nine states. Today the partners signed a memorandum of understanding renewing their collaboration to restore and improve watersheds on national forests and grasslands for another five years. More than 60 million Americans get their drinking water from national forests and grasslands. In the partnership’s next chapter, the U.S. Forest Service and Coca‑Cola…

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PepsiCo Foundation Announces 100 New Impacto Hispanic Business Accelerator Grantees

Stuart Mitchell

The PepsiCo Foundation is thrilled to welcome 100 new grantees to the Impacto Hispanic Business Accelerator Program. Established in 2020 with 150 grantees to-date, the program seeks to empower and equip Hispanic food and beverage entrepreneurs with the skills and resources to take their businesses to new heights. After six weeks of intensive training and coaching, in partnership with Accion Opportunity Fund, Allies for Community Business, LiftFund and Prospera, these outstanding individuals will receive $10,000 dollar grants in addition to joining the PepsiCo Foundation Impacto Network.  The PepsiCo Foundation’s Impacto Hispanic Business Accelerator Program aims…

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