Day: 15 December 2023

Ground-breaking new report is serving up solutions for returnable cups to tackle plastic pollution

Stuart Mitchell

City to Sea, a leading environmental organisation, and Circular&Co., the pioneers of circular design, have recently launched a comprehensive new guide, “The future is returnable. Taking a circular approach to hot drinks” outlining a blueprint for establishing a successful returnable cup scheme.  The launch of the ambitious partnership comes following an explosion of innovation in the UK when it comes to returnable systems. Drawing on the expertise of over 20 industry experts, leading reuse brands, and businesses, City to Sea and Circular&Co. have created the guide to provide invaluable insights…

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Big Issue launches a new marketing campaign calling on public to support thousands of marginalised people this winter, as “unprecedented poverty crisis” takes hold

Stuart Mitchell

The Big Issue Group (BIG) has launched a new marketing campaign for Christmas, including a new mechanism to support this year with a Big Issue Winter Support Kit giving vendors help with immediate winter needs, plus training and employment opportunities to help vendors beyond Christmas   The campaign is spearheaded by Lord John Bird, founder of the Big Issue and Big Issue Ambassador and actor, Daniel Mays, who have both called for the British public to support thousands of magazine vendors selling across the UK this winter, in the face of an…

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ESG is discussed in board rooms but lack of skills is holding back action, according to new report by The Open University

Stuart Mitchell

Less than a tenth (8%) of businesses have a fully realised environmental, social and governance (ESG) strategy, despite nearly four in five organisations accepting that ESG factors impact their brand or reputation – a new report by The Open University has found. Published today, it explores business leaders’ attitudes and knowledge of ESG and barriers to adopting ESG, such as existing skills gaps within their organisations.  Surveying over 500 UK businesses, the report highlights that this disconnect between awareness and action is due to blockers such as a lack of…

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Sky Media unveils programmatic Creative Optimisation to elevate campaign effectiveness.

Stuart Mitchell

Sky Media, the sales arm of Sky today announces the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the most responsive audience, all while the campaign is live. The optimisation tool looks at genre, channels, time-of-day, day of week, and automatically updates the spot schedule and creative deployed to optimise response. Ad selection is…

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Better Cotton Revolutionises Cotton Sector with Traceability Solution

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, has today officially launched a first-of-its-kind traceability solution for the fashion and textile sectors. The solution has been developed over three years and will provide visibility of cotton’s journey through the supply chain by logging stakeholder input on the Better Cotton Platform. The organisation has worked closely with a network of member retailers and brands, including H&M Group, Marks & Spencer, Walmart, Target, Bestseller, Gap Inc and C&A, to ensure that fashion companies can accurately trace and disclose the origin of raw…

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