Month: December 2023

‘Media Navigator by Action’ Reveals Key Trends in Media Consumption and Public Perception

Stuart Mitchell

Award-winning integrated communications agency, Action Global Communications, unveiled the results of a large-scale international survey that delved into media consumption patterns and the public perception of both traditional and digital media as well as social media platforms. Among other insights, the study reveals that 77% of the respondents hold a better opinion of brands that actively address social and environmental issues. With the proliferation of media channels and an ever-evolving digital landscape, today’s consumers are more connected than ever. They seamlessly navigate a diverse array of channels, each serving a…

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Upward revisions to main media budgets drive total UK marketing budget growth

Stuart Mitchell

Total UK marketing budgets were revised up in Q3 2023, extending the current sequence of upward spending revisions to ten successive quarters. This is according to the latest IPA Bellwether Report, which reveals that this quarter’s overall growth was driven by upward revisions to the main media category. The Q3 2023 Bellwether report also reveals that there was, however, a moderation of the upturn as persistent inflationary pressures, further increases in borrowing costs and a subsequent deterioration in the UK economic outlook drove some companies to be more cautious with…

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eBay and WRAP launch Circular Change Council with leading UK retailers to promote non-new furniture and tackle furniture waste

Stuart Mitchell

As part of its continued drive to positively influence how people shop,  eBay UK, in partnership with WRAP, announces the launch of the Circular Change Council, an action-focused homeware industry collective aiming to increase circularity in the furniture industry and help reduce furniture waste. The industry-first collective features founding partners eBay UK and global climate action NGO WRAP alongside major brands including IKEA UK&IE, George at ASDA, Very, Sainsbury’s, Simba, Dunelm, British Retail Consortium and the British Heart Foundation. The new Council aims to increase circularity in the furniture industry…

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New podcast explores gender issues during the war in Ukraine

Stuart Mitchell

“Even if I feel like a drop in the ocean, being that drop can make a difference”, says Valentina Urtan, a human rights advocate in Ukraine.   Urtan, 28, recently discussed her beginnings as a youth activist in 2014 and how her work has changed since Russia’s full-scale invasion of Ukraine in 2022 on “Holosy” (“Voices” in Ukrainian), a new podcast by UN Women and The Hague Humanity Hub.  The podcast is an initiative of UN Women Regional Office for Europe and Central Asia and The Hague Humanity Hub, within the…

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Lloyds Bank Foundation opens £6.3m funding to specialist charities

Stuart Mitchell

Small specialist charities supporting people to overcome complex issues such as addiction, domestic violence, homelessness, and sexual abuse, have been invited to apply for unrestricted grants of £75,000 alongside a range of tailored development support from Lloyds Bank Foundation for England and Wales.  Small and local charities have an in-depth understanding of the communities they serve and are at the frontline of supporting people most greatly impacted by the rising cost of living, yet they continue to face challenges in both the rising demand for their support and rising operating…

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