Day: 12 January 2024

Mars “Reuses” Fan-Favorite Ads for M&Ms®, TWIX®, SNICKERS® and Ben’s Original™ to Deliver Message of Hope for Climate Action

Stuart Mitchell

Mars, Incorporated launches a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.  The campaign, titled “Healthy Planet Productions”, follows the recent publication of Mars Net Zero Roadmap to accelerate action towards achieving Net Zero emissions by 2050, including a new Science Based Target Initiative (SBTi) approved target to cut carbon emissions in half by 2030 across its full value chain. Advertisements in the Mars ‘reused’ advertisement campaign will run in the U.S., U.K. and Mexico…

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Gerety Announces The 2024 Grand Jury

Stuart Mitchell

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award. More than 40 different countries will be represented in the jury to be announced. “Gerety brings together another incredible list of judges from all around the globe to look at work from a powerful perspective.” explained Co-Founder Lucía Ongay. “The only judging criteria at Gerety is originality of the creative ideas and the quality of their executions. We cannot wait to award again the best campaigns”. The 2024 Grand…

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General Mills and Walmart Join Forces To Advance Regenerative Agriculture Across 600,000 Acres by 2030

Stuart Mitchell

General Mills, Walmart and Sam’s Club announced a collaboration today to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF) and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in the Northern and Southern Great Plains. “Through this partnership, we…

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RES earns solar industry association’s first-ever platinum certification for advancements in diversity, equity, inclusion and justice

Stuart Mitchell

RES has achieved the Solar Energy Industries Association (SEIA) Diversity Equity Inclusion and Justice (DEIJ) certification program’s top certification. Initially the first company to reach Gold status, RES is now the first and only company to reach Platinum. Earning this certification demonstrates the company’s commitment to creating a more inclusive and diverse workplace and culture in the renewables industry. “RES is committed to creating a more inclusive environment for our people. Platinum certification demonstrates we’ve taken another step to advance our DEIJ practices,” said John Rohde, CEO of RES in…

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Pollination awarded Terra Carta Seal by Sustainable Markets Initiative

Stuart Mitchell

Pollination is proud to announce that it has been awarded the 2023 Terra Carta Seal. The Seal recognises global companies which are actively leading the charge to create a climate and nature-positive future.   The Terra Carta Seal is awarded to companies which have demonstrated the success of a high-impact, large scale company-wide project, initiative or strategy which aligns with one or more of the Sustainable Markets Initiative’s ten Terra Carta Articles. The Articles underpin the Terra Carta, the Sustainable Markets Initiative’s guiding mandate which provides a roadmap and framework to…

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