Day: 1 February 2024

Solopress launches new Charity Partnerships initiative

Stuart Mitchell

Solopress is proud to launch Solopress Charity Partnerships, a way for UK registered charities to save on print and gain access to content and resources specially designed to support charities. This new initiative means any UK registered charity will not only be able to shop VAT-free if eligible, but will also save an additional 10% on all orders at solopress.com.  The 10% discount is available across the entire product range, including Flyers and Leaflets, Roller Banners, Posters, Christmas Cards, Calendars and much more. It’s simple and free to sign up…

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U.S. Water Utilities Deploy PFAS Treatment Technologies to Safeguard Drinking Water for Communities

Stuart Mitchell

As U.S. and European lawmakers tighten restrictions on toxic PFAS contaminants in water, utilities and businesses are working to safeguard drinking water supplies for communities. Often referred to as “forever chemicals,” PFAS are widely used, long lasting chemicals whose components break down slowly over time. PFAS chemicals are human-made but have become widespread in some water sources across the country and can have potentially harmful effects on human and animal health. Latest estimates from the U.S. Environmental Protection Agency’s (EPA) monitoring program show that one in four public drinking water…

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CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

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Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager

Stuart Mitchell

Teads, the global media platform, today announced its new built-in carbon emissions reporting in Teads Ad Manager powered by leading sustainability platform Scope3. The latest offering, which is now integrated into the industry’s first cookieless platform, gives advertisers and agencies a holistic understanding of their CTV and omnichannel campaign emissions with comparison to global benchmarks. This pioneering campaign measurement solution will guide partners on their sustainability journey to decarbonize the digital media ecosystem. Remi Cackel, Chief Product Officer, Teads said: “Our new collaboration with Scope3 not only raises the bar…

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Shocking tribute on Google Maps: Traffic Victims Themselves Save Lives by Warning Drivers

Stuart Mitchell

What if a victim of a traffic accident could save lives? StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. This project is inspired by true stories, such as that of Julia Fernández, whose fate was irreversibly changed on a random street.Throughout Spain, the roads are full of stories, like Julia’s, tragically representing the 1000 victims of traffic accidents in 2023. ONE LOCATION, ONE STORY. MemorialRoute uses…

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