Month: May 2024

OceanSaver Launch Brand Building Campaign: The Ocean Will Thank You

Stuart Mitchell

OceanSaver® made its TV debut helping its mission to save Ocean life from the plastic pollution and the harmful chemicals in 28 billion single-use plastic cleaning products created every year. OceanSaver provides plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products that clean like the leading brands without harming Ocean life. OceanSaver were one of 5 winners of the Sky Zero Footprint Fund, which awarded the small team £250,000 worth of TV media across Sky Media’s portfolio of TV channels. OceanSaver’s campaign idea “The Ocean Will Thank You” is a fun…

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YoungMinds unveils new brand to reach more young people and amplify marginalised voices

Stuart Mitchell

YoungMinds, the leading youth mental health charity, has today launched a refreshed brand informed by young people. At a time when more young people are struggling with their mental health than ever before, the charity is aiming to expand and diversify their reach, bringing more young people together to feel supported with their mental health and hopeful for the future.  YoungMinds partnered with youth specialist agency Livity to create the brand and the refresh responds to the changing world and what young people need now. Being young is tough, from…

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Harmony Energy receives £10m credit facility from Triodos Bank UK

Stuart Mitchell

Battery storage developer Harmony Energy has received new finance from leading sustainable bank, Triodos, to support the development of new projects and its expansion across Europe. The credit facility of up to £10m will be used by Harmony Energy to help accelerate development activities. Harmony Energy develops, owns and operates utility-scale battery energy storage systems (BESS), solar farms and wind assets across Europe and New Zealand. It currently has 516MW (1.032GWh) of BESS operational capacity (across the group, including the listed business, Harmony Energy Income Trust Plc), with a further…

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UNHCR launches fund to shield refugees and other displaced people from climate shocks

Stuart Mitchell

UNHCR, the UN Refugee Agency, today launched the UNHCR Climate Resilience Fund, seeking to boost the protection of refugees and displaced communities who are most threatened by climate change. As part of its work to protect and assist more than 114 million people who have been forced to flee, UNHCR already seeks to build people’s resilience and reduce their vulnerability to risks, including the impact of climate change. For the first time, the Fund will exclusively target financing efforts to protect the most threatened displaced communities, equipping them to prepare…

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CAP – Can we get some privacy? A guide to the privacy rules

Stuart Mitchell

The ASA/CAP have released a post called: Can we get some privacy? A guide to the privacy rules.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone values their privacy, from high street consumers to members of the Royal Family. These concerns are reflected to some extent in law and also in the privacy rules in Section 6 and Section 10 of the CAP…

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