Day: 29 June 2024

UK Stop Ad Fraud Coalition group joins the Conscious Advertising Network (CAN)

Stuart Mitchell

The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been accepted as a member of the Conscious Advertising Network (C.A.N).  The UKSAFC, which includes representatives from Dentsu, FACT, Script and Annalect, was set up in 2022 and works to highlight the scale and threat of advertising fraud, to coordinate a multi-stakeholder approach to addressing the issue in the UK and provide a template the…

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Cash-strapped Gen Z expect brands to demonstrate purpose beyond profit as new research finds that 90% are concerned with social issues

Stuart Mitchell

Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern (90%) of all generations about social issues, which has a clear impact on their purchase decisions.  Dentsu’s 2024 Read the Room: Pursuing Happiness report finds that 75% of Gen Z are more likely to buy from brands that give a portion of their sales to charity and 70% say they prioritise brands that demonstrate emotional intelligence in their advertising – both findings…

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Toilietries Amnesty Recognised By Cabinet Office’s Points Of Light Awards

Stuart Mitchell

Toiletries Amnesty, the NGO tacking hygiene poverty and beauty industry waste has been recognised as a ‘Point of Light’ by the Cabinet Office. Through ‘Points of Light’, the Prime Minister awards an outstanding volunteer or charity leader for their inspirational service as a ‘Point of Light’, as part of a cross-party supported programme to promote the value of voluntary action. Karen Harvey, from Cambridgeshire, founded Toiletries Amnesty in 2014, which saves millions of pounds worth of beauty products from landfill every year through the distribution of unused toiletries. Ten years…

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Wildlife has won the People’s Postcode Lottery with a £400,000 boost

Stuart Mitchell

TV presenter Steve Backshall thanked players of People’s Postcode Lottery for raising £400,000 to help treat wildlife at RSPCA centres as well as firing-up local communities to help wild creatures they share their neighbours with. The generous support comes as the RSPCA celebrates 200-years of changing animals’ lives for the better and will help fund vital work by the charity’s four specialist wildlife rehabilitation centres  – RSPCA East Winch in Norfolk, RSPCA West Hatch in Somerset, RSPCA Mallydams Wood in East Sussex and RSPCA Stapeley Grange in Cheshire. The money…

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Virgin Media O2 and Hubbub’s Time After Time fund awards £500,000 to projects that give tech a second life and help people get online

Stuart Mitchell

Some of the UK’s most exciting and innovative projects which tackle electronic waste and support digital inclusion are being awarded a share of £500,000 from Virgin Media O2 and Hubbub’s Time After Time fund.  Eight winning projects have been selected from more than 120 entries by a panel of judges including TV presenter and environmentalist George Clarke, non-profit, Material Focus, digital inclusion charity, Good Things Foundation, plus Hubbub and Virgin Media O2.  Grants of up to £100,000 will support initiatives across the country that give unwanted tech a second life…

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