Month: June 2024

The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

Stuart Mitchell

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. “The Ad Council’s ability to convene leaders within advertising and across all industries to focus on a shared goal is a testament to the power of collaboration,” said Lisa Sherman, President and CEO of the Ad Council. “Our incredible partners…

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Big Issue Group supporting 10% more people to earn and work as UK poverty crisis deepens

Stuart Mitchell

Big Issue Group’s 2023 Impact Report, published last month, shows a stark rise in reach, support and engagement in its services as the impact of the ongoing poverty crisis solidifies, leaving millions of Britons trapped in poverty. The report shows that the Big Issue Group has made major strides towards its ambitious goal of engaging 11 million people by the end of 2026, with number of people reached and impacted by its work rising to 9.6 million in 2023 – a 24% increase on the previous year. It’s set against…

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Cannes Lions awards Unilever as Creative Marketer of the Year

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last year’s Cannes Lions, Unilever was awarded Lions across a number of its…

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AKQA and Spotify honour Global Innovators at Future Lions 2024

Stuart Mitchell

Future Lions, the annual global competition in partnership with AKQA and the Cannes Lions,  has announced the Grand Prix and winners on the Spotify Beach. This year’s Grand Prix winner is “Break the Sound Barrier.” The winning team will collaborate with Spotify and AKQA to explore ways to bring their idea to life. Future Lions has become one of the most coveted honours for emerging design, creative, and advertising talent. The year’s competition, now in its 19th year, together with partners Spotify and The Wall Street Journal, encourages young innovators…

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Adding short-form video to the media mix can improve brand recognition by 20%

Stuart Mitchell

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand recognition by 20% driving impact across every stage of the buyer’s journey. Paul Stringer, Managing Editor Research & Advisory, WARC, said: “This new research in partnership with TikTok examines the rapid rise…

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