Day: 31 July 2024

UK Advertising Exports reach £18bn in 2023

Stuart Mitchell

New UK advertising exports figures, published recently at Cannes Lions, show a 15% increase to reach £18bn in 2023, four times higher than the equivalent figure a decade ago. Analysis undertaken by UK advertising think tank Credos for the UK Advertising Exports Group (UKAEG) shows the UK is the second biggest global exporter of advertising, market research and public opinion polling services, closing the gap on the number 1 exporter, the US, from $4.7bn to $3bn. Credos also revealed that the UK exports more advertising than it does engineering, telecommunications,…

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Aberdeen Samaritans team up with Cala Homes for ‘Constructing Healthy Minds’ video

Stuart Mitchell

Samaritans Scotland’s Aberdeen branch has teamed up with Cala Homes to create a short film to help increase awareness of mental health issues and the construction industry. The ‘Constructing Healthy Minds’ film was produced by Samaritans volunteers with Cala Homes (North) and Pink Sphynx Media, with funding from LNER’s Customer and Community Investment Fund. Samaritans has been Cala’s charity partner since 2020 following the charity’s call for better mental and emotional health support for middle aged men, who are three times more likely to take their own lives than women.…

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The cookieless, data-driven solution driving programmatic marketers’ campaign success. Enter DOOH

Stuart Mitchell

Clear Channel UK launches new research highlighting the power of programmatic DOOH for data-driven marketing       Clear Channel’s latest research report, From Cookies to Cohorts in Context, underscores the significant impact of programmatic digital Out of Home (DOOH) advertising on marketers, especially as privacy regulations, cookie deprecation, and ID signal loss complicate customer targeting and campaign measurement. In this evolving environment, programmatic DOOH emerges as a powerful solution, offering a cookieless, data-driven approach to advertising that enhances targeting and campaign effectiveness while preserving consumer trust.  Programmatic media buying has surged…

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Golden Drum Calls for Entries

Stuart Mitchell

The Golden Drum Competition is open and accepting submissions until 21 August 2024. Advertisers, agencies, media agencies, and marketing communications experts are invited to enter their finest work into this long-standing prestigious international competition of creativity. Awards will be presented at the celebratory 30th Golden Drum Awards Show on 10 October 2024 in Portorož, Slovenia. Golden Drum Competition 2024 Golden Drum is admitting submissions for all works that have been aired, published, or implemented for the first time between 22 August 2023 and 21 August 2024. The entries will be…

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Ahold Delhaize USA, Kellanova, Bartlett Announce Farm-to-Shelf Regenerative Agriculture Pilot to Decrease Emissions Across Value Chain

Stuart Mitchell

Leading grocery retail group Ahold Delhaize USA has announced a partnership with global snacking leader Kellanova (formerly Kellogg Company) and North American agribusiness, Bartlett, to reduce Scope 3 greenhouse gas (GHG) emissions from wheat farming across the value chain. This collaboration aims to decrease Scope 3 emissions, improving farm and supply chain resiliency. The pilot program, which is expected to kick off this summer, will leverage financial investments from Ahold Delhaize USA, Kellanova and Bartlett to support the adoption of regenerative agricultural practices among wheat farmers in North Carolina.  The…

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