Day: 7 August 2024

“Project Yellow Light” Names 2024 Student Scholarship Winners Spotlighting the Dangers of Distracted Driving Through PSAs

Stuart Mitchell

In its 13th year, the Ad Council and Project Yellow Light announced the winners of the annual Project Yellow Light scholarship competition. This contest offers students an opportunity to create TV, radio and billboard PSAs to educate their peers about the dangers of distracted driving, specifically cell phone usage while driving. The winning PSAs will be seen in New York City on June 28 on a digital billboard in Times Square, and in space donated by Clear Channel Outdoor. Established in 2007, Project Yellow Light honors the memory of Hunter…

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Energy, finance and climate leaders address need to boost investment in clean energy at high-level dialogue in London

Stuart Mitchell

At COP29-IEA roundtable, participants from across public and private sector exchange views on getting capital to projects that need it, especially in emerging and developing economies The COP29 Presidency and the International Energy Agency (IEA), in close partnership with the UN Framework Convention on Climate Change (UNFCCC) Secretariat, today held the second in a series of High-Level Energy Transition Dialogues ahead of the COP29 climate change conference in Baku, Azerbaijan. The dialogue – which was co-chaired by COP29 President-Designate Mukhtar Babayev and IEA Executive Director Fatih Birol – was hosted by the City of…

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The new DMCC Act and its impact on the Advertising Codes

Stuart Mitchell

In May, the Digital Markets, Communications and Consumers (DMCC) Act 2024 received Royal Assent. Among other things, this legislation revoked the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs).   The ASA system has been monitoring the development of this legislation and is now in the process of making any necessary changes to the Advertising Codes it enforces ahead of the relevant parts of the Act coming into force later this year.   The majority of the existing rules on misleading advertising, which forms most of the ASA’s work, derive from…

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Co-op launches ‘cool’ way to help change lives with ice-cube sales funding clean water projects around the world in partnership with The One Foundation

Stuart Mitchell

Co-op has recently introduced a ‘cool’ way for shoppers to make a difference and help change lives with sales of its own brand ice-cubes now funding clean water projects around the world in partnership with The One Foundation. The convenience retailer has worked with The One Foundation for more than 15 years, donating 3p per litre from sales of Co-op branded water and raising more than £20 million to help change the lives of millions of people around the world – bringing access to safe, clean drinking water for rural…

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UK’s first 100% electric intercity coach service boosts fleet

Stuart Mitchell

Ember, the UK’s first all-electric intercity bus operator, has increased its fleet of zero emission coaches with a £5.6m loan from Triodos Bank UK. The transport start-up launched in 2020 with two coaches operating its first route between Dundee and Edinburgh. Today, Ember’s network also includes services to destinations including Glasgow, Stirling and Kinross. The purchase of an additional 14 coaches will take its total fleet to 38 vehicles, helping provide more passenger trips every week and scale its route network further.  As well as expanding its routes, the company…

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