Month: August 2024

Nearly Three-Quarters of Young People Deeply Concerned About Their Future

Stuart Mitchell

The Mix, the UK’s leading digital charity for young people, has revealed new research that nearly three-quarters (73%) of young people aged 16-29 are deeply concerned about their future, highlighting a growing distrust in government efforts to prioritise youth issues. The research, conducted by MEL Research on behalf of The Mix, underscores the urgent need for the next government to increase investment in online youth support services, with 59% of respondents advocating for more government funding in this area over traditional face-to-face support. Ahead of the imminent general election, The…

Read More

Denzel’s and Battersea Dogs and Cats Home join forces to ‘share the love for dogs’, with new co-branded heart-shaped dog treats

Stuart Mitchell

Premium dog treats brand, Denzel’s, has been announced as the Official Treats Licensee for Battersea. The collaboration will be marked by the launch of a brand new, co-branded product called Battersea Hearts, sales of which will support the charity’s work to provide expert care by rescuing, rehabilitating and rehoming dogs and cats in need. Set to hit shelves in July 2024, Denzel’s Battersea Hearts are made with all natural ingredients showcasing a brand-new flavour combination of beef and berries. Each purchase of Battersea Hearts will support leading animal welfare charity,…

Read More

Investors drive banks toward greater transparency on climate in 2024 proxy season

Stuart Mitchell

In a notable move for the 2024 proxy season, New York City Comptroller Brad Lander and New York City Public Pension Boards (NYCERS) submitted six shareholder proposals asking banks to disclose a novel metric for assessing their progress towards their net zero targets and contributions to the clean energy transition. The proposals yielded significant commitments and above-average support, reflecting a growing investor demand for a comprehensive understanding of banks’ funding practices to ensure alignment with responsible objectives.   As of now, there is little comparable information on banks’ green energy financing.…

Read More

AI-led Science Innovation Protects Communities Hit by Climate Change

Stuart Mitchell

The United Nations World Food Programme (WFP), Oxford University Physics Department, IGAD Climate Prediction and Applications Centre (ICPAC), and various national forecasting and meteorology agencies across east Africa are joining forces to pioneer a transformative initiative that’s revolutionising extreme weather forecasting and early warning systems in the region.  In east Africa, where deadly floods have succeeded the worst drought in decades, climate change is accelerating the frequency and severity of extreme weather events, the need for precise and timely forecasts has never been more critical. In an era marked by…

Read More

Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

Read More