Month: September 2024

Long-term Net Zero targets approved to build a BBC for the future

Stuart Mitchell

New ambitious BBC Net Zero targets have been verified by the globally-respected Science-Based Targets initiative (SBTi). Building on our existing Near-Term Targets to halve emissions by 2030, our Long-Term Targets to reduce all emissions by at least 90% by 2050 have now been approved, and under this standard and definition we will be Net Zero by 2050. The SBTi standard requires a 90% reduction in emissions with no more than 10% offset by 2050, favouring emissions reductions rather than offsetting to achieve true Net Zero. We recognise that climate change…

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Pioneering the Future of Footwear: A New Initiative by Fashion for Good

Stuart Mitchell

Fashion for Good and its footwear focused partners adidas, Inditex, ON Running, PVH Corp., Reformation, Target, and Zalando announce an ambitious new initiative aimed at accelerating and validating the next generation of footwear innovations. This builds on the organisation’s existing work leveraging their expertise in scouting, validation, and pioneering innovation and collaboration. This initiative will address the key intervention points needed to drive footwear circularity spanning four work streams across the supply chain from materials to end of use. Industry wide collaboration will be vital to overcome the various roadblocks…

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ASA – Joint Partnerships on Instagram – why you still need to disclose

Stuart Mitchell

The ASA/CAP have released a post called: Joint Partnerships on Instagram – why you still need to disclose. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA.…

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Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year

Stuart Mitchell

WARC has recently released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key trends across five different areas: programmatic priorities and concerns, signal loss and cookie deprecation, supply chain transparency, sustainability, and spending intentions. Findings are based on an exclusive survey of 100 programmatic experts, conducted in…

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Research shows major companies around the world are failing to assess and measure their impact on nature

Stuart Mitchell

The World Benchmarking Alliance (WBA) has recently updated its Nature Benchmark, assessing how more than 800 major companies across varied sectors including household products, apparel, mining, and food are impacting nature and protecting and restoring ecosystems. Using company data and performance from 2022 to 2024, the research finds that although some companies are helping to halt and reverse biodiversity loss, the majority do not yet fully understand how they impact and depend on nature. Only 5% of all companies have carried out an assessment of the impact of their operations…

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