Month: October 2024

CAP – Ensuring your financial ads are on the money

Stuart Mitchell

The ASA/CAP have released a post called: Ensuring your financial ads are on the money. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Financial ads referred to the ASA in the past few years have risen year on year and so getting ads for financial products right has never been more important. Know who you are dealing with. Non-broadcast ads for products regulated by…

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easyJet study reveals airspace modernisation could save 18 million tonnes of CO2 a year from European aviation

Stuart Mitchell

In an industry first, easyJet has calculated the impact inefficient airspace across Europe is having on CO2 emissions, in a bid to finally evidence why reform is so badly needed and long overdue. Using AI, the airline monitored every single one of its flights over a 12-month period* to understand how airspace inefficiency is impacting its operations and therefore the operations of airlines across Europe. The results revealed that airspace inefficiencies increased CO2 emissions by 10.62% – equivalent to 663,710 tonnes CO2 – all because of the current airspace regime…

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Knorr launches paper wrapper innovation for its popular stock cube range

Stuart Mitchell

Knorr, the nation’s favourite stock brand[a], is launching a new paper wrapper in the UK. The move to making the wrapper recyclable started with the brand’s most popular variant, its Chicken SKU. Following a successful pilot in Tesco, the brand will now roll out the new packaging across its wider core stock cube range, beginning with its Fish and Lamb SKUs in August, with the rest of the core range following across all retailers in September. Following years of innovation and development, the individual stock cube wrappers will move from…

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Fundraising Regulator invites sector to have its say on the new draft Code of Fundraising Practice

Stuart Mitchell

The Fundraising Regulator has launched the final phase of the review of the Code of Fundraising Practice (the code) with a consultation on a new draft code. This provides the opportunity for the sector to see and comment on the new streamlined code before it launches next year.      Respond to the consultation here.  The Code of Fundraising Practice sets the standards that apply to fundraising carried out by all charitable institutions and third-party fundraisers in the UK. The review is being undertaken to ensure the code provides an effective regulatory…

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Charities Aid Foundation marks 100 years with record distributions to support local and global causes

Stuart Mitchell

The Charities Aid Foundation (CAF) distributed £1.132 billion on behalf of individuals and businesses in its last financial year, increasing by £108 million compared to the previous year. The Trustees Report for 2023/24 highlights how these funds helped hundreds of thousands of charities in every part of the UK and around the world. The Charities Aid Foundation marks its centenary this year after being created in 1924 as part of the National Council of Social Service, now the National Council for Voluntary Organisations (NCVO), to encourage giving to charities, before…

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