Month: October 2024

CAP – Look at this! Top tips for advertising promotions

Stuart Mitchell

The ASA/CAP have released a post called: Look at this! Top tips for advertising promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions can be really exciting – the launch! The prizes! The admin!? Maybe not so much. However, when you’ve invested so much effort into creating an enticing promotion, the last thing you want is to fall foul of the Code. Here…

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Fintech charity Pennies’ Micro-Donation Day raises £30,000 for life-changing causes – in just one day

Stuart Mitchell

Pennies, the award-winning fintech charity which enables micro-donations to charity, successfully held its first ever Micro-Donation Day on Monday, 26 August 2024 which, in addition to boosting awareness of the micro-donation movement, raised £30,000 for charities including Cancer Research UK, MND Association and Great Ormond Street Hospital Charity – thanks to more than 130,000 individual donations. “We’re thrilled that Pennies partners and customers have rallied together for the first ever Micro-Donation Day, and to be celebrating such a brilliant sum raised in a single day. Micro-Donation Day set out to…

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enfinium launches consultation on decarbonisation plans

Stuart Mitchell

Local people are being invited to make the most of an opportunity to have their say on proposals for CCS technology to be installed at enfinium’s Ferrybridge 1 and 2 facilities in Knottingley, West Yorkshire. enfinium is targeting decarbonisation in the waste sector by developing five decarbonisation hubs at its facilities across the UK, diverting waste from landfill to generate homegrown energy and doing so in a way that helps to meet net zero targets. When waste is transformed into energy at facilities such as Ferrybridge 1 and 2, carbon…

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LIDL GB To Launch Industry-First Tool To Close Living Wage Gap In Banana Supply Chain

Stuart Mitchell

Lidl GB is taking a pioneering step towards closing the living wage gap in its banana supply chain as it gears up to launch an innovative tool and new processes designed to address wage disparities among plantation workers. Following a successful trial in Lidl Germany, the mechanism is due to be rolled out in September across Lidl GB’s entire banana supply chain. This first-of-its-kind mechanism, developed in collaboration with IDH, a not-for-profit organisation advocating for sustainable trade, calculates the premium which is to be paid by Lidl to close its…

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Aggregate Industries UK launch new strategy for nature positivity by 2030

Stuart Mitchell

Recognising that the business’ operations have the potential to significantly affect nature, Aggregate Industries understands the responsibility and critical role it must play in delivering a nature positive future. Furthermore, it acknowledges that the nature and climate crisis are intrinsically linked and nature based solutions will play a vital role in reducing the impact of climate change. By launching its nature strategy the company looks to accelerate action and build upon a strong foundation, which includes investing £24m in restoration activity over the last five years. Other fundamental drivers for…

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