Month: November 2024

Road to Zero Coalition Releases New Report on Safety Risks of Oversized Passenger Vehicles

Stuart Mitchell

In 2023, over 40,000 people lost their lives on U.S. roadways, according to the National Highway Traffic Safety Administration. Recognizing how dangerous roadways have become and that SUVs, vans and pickup trucks account for nearly 75% of vehicles produced recently, the Road to Zero Coalition, a National Safety Council initiative funded by NHTSA with a goal of zero roadway deaths by 2050, released a new report, Massive Hazards: How Bigger, Heavier Light Trucks Endanger Lives on American Roads.   “This comprehensive report sheds light on important factors contributing to roadway safety – the impact…

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Massive global growth of renewables to 2030 is set to match entire power capacity of major economies today, moving world closer to tripling goal

Stuart Mitchell

With solar leading their rapid deployment, renewables are on course to meet almost half of global electricity demand by the end of this decade, new IEA report says Due to supportive policies and favourable economics, the world’s renewable power capacity is expected to surge over the rest of this decade, with global additions on course to roughly equal the current power capacity of China, the European Union, India and the United States combined, according to a new IEA report out today. The Renewables 2024 report, the IEA’s flagship annual publication…

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WMO report highlights growing shortfalls and stress in global water resources

Stuart Mitchell

The year 2023 marked the driest year for global rivers in over three decades, according to a new report coordinated by the World Meteorological Organization (WMO), which signaled critical changes in water availability in an era of growing demand.  The last five consecutive years have recorded widespread below-normal conditions for river flows, with reservoir inflows following a similar pattern. This reduces the amount of water available for communities, agriculture and ecosystems, further stressing global water supplies, according to the State of Global Water Resources report. Glaciers suffered the largest mass…

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Decrease in greenwashing for first time in six years

Stuart Mitchell

New research from RepRisk, a global leader in ESG data technology, shows a 12% decrease in greenwashing risk globally across all sectors during the year ending in June 2024. This is the first such decrease in six years. RepRisk’s third annual greenwashing report finds this is likely the result of increased regulatory measures and companies engaging in greenhushing out of fear of pushback from stakeholders, especially consumers, investors, and regulators. While the prevalence of incidents has fallen, the number of severe greenwashing cases has increased by 30%, indicating there is…

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IPA announces 2024 Effectiveness Awards winners

Stuart Mitchell

Congratulations to the winners of the 2024 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London last month, hosted by comedian and comedy writer Phil Wang. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by adam&eveDDB and McCain for highly effective, long-term emotional brand-building activity. Over nine years, the strategy reduced price elasticity by 47%, raised base sales by 44% and delivered £26m of net profit. adam&eveDDB was also named Effectiveness Company of the Year for their haul of…

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