Day: 8 December 2024

ASA – A formula for success: how to ensure your formula milk advertising does not break the rules

Stuart Mitchell

The ASA/CAP have released a post called: A formula for success: how to ensure your formula milk advertising does not break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The formula milk market is filled with an array of brands and variety of milks, which can be overwhelming for new (or sleep deprived) parents. However, Section 15 of the Code, which reflects…

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Irish Government approves membership of new Just Transition Commission

Stuart Mitchell

The Irish Government has approved the appointment of members to the Just Transition Commission for an initial three-year term. The Just Transition Commission will have a key role in advising and supporting the government to ensure that the move to a climate neutral economy is fair and benefits everyone. Key tasks facing the government in delivering a just climate transition include the need to maximise employment opportunities, and to support people and communities that may be most negatively affected by the transition away from fossil fuels, and to put engagement…

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Food and drink manufacturers unveil flagship strategy to combat climate change

Stuart Mitchell

The Food and Drink Federation (FDF), which represents UK food and drink manufacturing, has launched the next stage of its flagship sustainability programme, Ambition 2030. Building on the previous Ambition 2025 programme, the strategy shares five targeted Ambitions for the next five years, highlighting the industry’s commitment to reducing its impact on the planet, by tackling emissions, driving a circular economy, sourcing sustainable ingredients, minimising food waste and supporting biodiversity. Ambition 2030 plays a central role in FDF’s work to bring supply chain partners together to develop a longer-term approach…

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Mercedes-Benz opens own recycling factory to close the battery loop

Stuart Mitchell

Mercedes-Benz has opened Europe’s first battery recycling plant with an integrated mechanical-hydrometallurgical process making it the first car manufacturer worldwide[2] to close the battery recycling loop with its own in-house facility. The recycling plant in Kuppenheim, southern Germany, creates a genuine circular economy. This underpins the pioneering spirit and innovative strength of Mercedes-Benz as it strives to significantly reduce the consumption of valuable primary resources. Unlike existing established processes, the expected recovery rate of the mechanical-hydrometallurgical recycling plant is more than 96 percent. Valuable and scarce raw materials such as…

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LIDL GB Triples Plant-Based Range As It Experiences Double-Digit Growth

Stuart Mitchell

Lidl GB has revealed that demand for plant-based products is continuing to soar after the supermarket experienced double-digit growth in the category over the past year. Building on strong sales growth, the discounter is more than tripling the number of plant-based products that it offers shoppers, with the newly expanded range set to appear in selected stores from this month, ahead of completing a national roll out by January 2025.   The new Vemondo Plant! own-label range features 28 new items, including multiple varieties of tofu (from £1.75) and burgers…

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